Measuring the Return on Investment of Content Marketing
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Byron White's presentation for the PieHead webinar series, August 26th, 2010.
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Measuring the Return on Investment of Content Marketing
- 1. 10 Tips for Content Planning 10 Steps to Building the Plan ROI Measurement 101 Tips Book Measuring the Return on Investment of Content Marketing Byron White Chief Idea Officer ideaLaunch PieHead Webinar Series August 26, 2010
- 2. 10 Steps to developing a Content Plan that delivers the ROI you demand for the investment.
- 4. Evaluate organic competition and pinpoint opportunity to capture market share
- 9. Build out an editorial calendar for branded content distribution
- 10. Optimize you’re content, images and link strategy Link Building Tip I had a big beef with Mike Roberts last night. The steak was cooked to perfection and melted in my mouth.
- 14. Track improved listing positions impacted by content deployment
- 15. Track increase in organic traffic impacted by content deployment
- 16. Track repeat visitation post branded content deployment
- 17. Track time on site impacted by content deployment
- 18. Track increases in lead generation interacting with content assets
- 19. Track improved conversion rates from landing page optimization
- 20. Track increased sales impacted by branded content interaction
- 21. Case Study #1: ideaLaunch and “Press Release Magic”
Hinweis der Redaktion
- Content Plan-- Drop in the Report guy but have it say Content Plan. WordVision Technology-- drop in the Guy climbing the mountain, but make the flag say WV instead of LT. Performance Measurement-- Drop in the Guy with Telescope.
- Tip: Learning where your organic marketshare vs the competition helps you calculate opportunity cost.
- POSSIBLY ENTER A STYLE GUIDE FOR OWD
- The list for logos should be: SpyFu ideaLaunch HubSpot SEO Magestic SEOBook Compete QuantCast
- The list for logos should be: SpyFu ideaLaunch HubSpot SEO Magestic SEOBook Compete QuantCast
- The list for logos should be: SpyFu ideaLaunch HubSpot SEO Magestic SEOBook Compete QuantCast
- OK
- OK
- OK
- Wayne-- Circle the Content Asset in the chart above for clarity,
- Drop in the SpyFu Logo over ideaLaunch.
- Steve, this needs to be blow up so you can see just that inner area, without the right column perhaps?
- Steve, this needs to be blow up so you can see just that inner area, without the right column perhaps?
- OK