Keyword Research is the heart of all PPC and organic content marketing strategy and the lifeline for success in the search engines. But determining whether you are maximizing the ROI of your keyword research, both organically and for PPC, can been difficult. Tune into this month's webinar for a review of some advanced technology and fresh methodology that shortens the roadmap to keyword success. WordStream founder and CTO Larry Kim, along with their VP of Product, Will Eisner and ideaLaunch founder Byron White team up to show you shortcuts to win the war of words on the web. They'll dig deep into the art and science of keyword silo development along with the best tools to use that help SEO and PPC Specialists, writers, copywriters and marketing professionals to get on the same page. In this webinar, you'll learn: Keyword Research Methodology to increase your reach and decrease PPC spend New Tools and Technologies that track the ROI and impact of your content and PPC Keyword Silo How-To and Why-To Performance Measurement Tips

1. Advanced Keyword Research Methodology and Technology
Byron White Larry Kim Will Eisner
Chief Idea Officer Chief Technology Officer VP of Product
ideaLaunch WordStream WordStream

2. Content Advanced Keyword
Marketing Keyword Research
Revolution Methodology Technology

3. The
Content
Marketing
Revolution

4. It’s the art of listening to your customers’ wants and needs
Search Box
Social Media
Web Analytics
Keyword Popularity
Customer Service
Questionnaires

5. And the science of delivering it to them in a compelling way
Articles
Blogs
Books
eBooks
RSS Feeds
Printed Books
Newsletters
Video
Web
Widgets

6. It’s catching readers orbiting at high speeds
Applet
Desktop
Events
Information Portals
Mobile
Podcasts
RSS Feeds
Social Networks
News

7. With information they want and need
Engagement
Webinars
Workbooks
Podcasts
How Tos
Don’t Do’s
Tips and Advice

8. It’s testing campaigns to learn what works best
A/B Testing
Multivariate Testing
Eye Track Testing
Segmentation Testing
Geo-Target Testing
Usability Testing
Content Testing

9. And finding the most efficient path to engagement and sales
The Trust Pipeline
Offer Content
Score Engagement
Identify Consideration
Confirm Intent
Induce Trial
Motivate Purchase
Gather Feedback

10. It’s engaging customers offsite with content they need
Content Distribution
Article Portals
Directories
Press Releases
Recruitment Ads
Social Media
Education Portals
Publications
Trade Shows

11. And scoring content engagement to find out who’s hot
Salesforce Scoring
Free Trials
Content Downloads
Proposal Downloads
Newsletter Signups
Widget Interaction
Customer Logon

12. Advanced
Keyword
Methodology

13. Content marketing is a six-step process and you need all six!

14. Keyword research fits with the SEO Plan and Content Plans
What’s the SEO Plan?
Keyword Research
Keyword Filtering
Keyword Silos
Keyword Silo Analysis
Keyword Performance

15. Step 1: Build your keyword base

16. Step 2: Research the competitive landscape

17. Step 3: Filter keywords

18. Step 4: Sort keywords into keyword silos

19. Keyword silos make it easy to score content for SEO

20. Step 5: Group keywords for performance measurement

21. Advanced
Keyword
Technology

22. Lots of keyword research tools
• WordVision.com
• Wordstream
• Spyfu
• SEOBook.com
• WebCEO
• HitWise
• Wordtracker
• KeywordSpy
• Trellian
• Google AdWords
• SEOmoz

23. Google AdWords keyword tool
https://adwords.google.com/select/KeywordToolExternal

24. Spyfu keyword research tool

25. Wordtracker keyword question tool
http://labs.wordtracker.com/keyword-questions

26. Keyword silos enable you to score content for SEO strength

27. Keyword performance can be measured in lots of ways

28. Track keyword performance for each keyword silo

29. Track keyword performance by listing position trends
Keyword Silos
150 keywords
Priority
Golden
1/3 Top 1 to 10
1/3 Top 11 to 50
1/3 Top >50
Keyword silos
Primary Keywords
Secondary keywords

30. Track keyword performance by organic market share

31. Track keyword performance impacted by published content

32. Also track content impact on individual keyword silos

33. Track keyword performance by increases in traffic

34. Also track content impact on traffic by keyword silo

35. Byron White, ideaLaunch
Chief Idea Officer
Twitter: @ByronWhite
Byron[at]ideaLaunch.com “The only marketing
left is content
marketing.”
Seth Godin
Free Book Download: ideaLaunch.com
Free WordVision 90 Day Trial: WordVision.com