http://idcee.org/p/ralf-wenzel-foodpanda/ Ralf Wenzel participated in the IDCEE 2013 Panel "Online food delivery business: What are the key success factors and potential for growth in the CEE market?" Before becoming global CEO of Foodpanda, Ralf Wenzel held the position as the Group Chief Operating Officer at Skrill Holdings that operates the online payment system Skrill/Moneybookers. Prior to that, Wenzel was the Senior Vice-President Sales & Business Development at Jamba/Jamster as part of NewsCorp/VeriSign. Wenzel holds a degree in computer science from Berlin University. Pic's are here: http://www.flickr.com/photos/idcee/sets/ More @ http://idcee.org Follow us on: YouTube: http://www.youtube.com/user/OfficialIDCEEChannel Facebook: https://www.facebook.com/IDCEE Linkedin: http://www.linkedin.com/groups/IDCEE-3940138 Twitter: https://twitter.com/idcee_eu Google+: http://gplus.to/idcee Flickr: http://www.flickr.com/photos/idcee/collections/

1. Foodpanda - Introduction
IDCEE | October 2013

2. Foodpanda is a global online food ordering marketplace
Business Model Overview
$$$
1
Order Placement
Online Food Ordering
Marketplace
3
End Customers
2
2
Delivery Details
Food Delivery
Restaurant Partners

3. Foodpanda focuses on the highly automatable & scalable part of the food takeaway value chain
Opportunities Along the Food Takeaway Value Chain
Food
Value Chain
Value Chain
Order
Delivery
Preparation Of Food
Create, Manage and Transfer
Orders
Deliver On Time
Degree of
Degree of
Automation
Automation
Low
High
Low
Opportunity
Opportunity
Convenient Food, High Value Food
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Focus
Focus
Foodpanda acts as an information broker between consumers and restaurants
Foodpanda acts as an information broker between consumers and restaurants
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4. Strong focus on emerging markets: 500 people in 29 countries
Strong presence in 29 countries
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5. Foodpanda builds on the channel switch from offline to online food ordering
Market Opportunity
Target Market Population
3.0bn+ People
Targeting the financially able consumers in
five strongly emerging regions
Market Volume
$50bn+
Potential annual order volume in the five
emerging target regions (est.)
Online Food Ordering Market Share
<1%
Strong indicators for untapped market
potential of this business model
Biggest competitor: Offline ordering
Biggest competitor: Offline ordering
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6. Thank you
Impressions
6

7. Thank you
Impressions
6