http://idcee.org/p/thomas-hessler-ufostart/ Thomas is serial entrepreneur and angel investor focussing on crowdsourcing businesses. Together with his two partners Heiko Rauch and Jens Hewald, Thomas is running UFOstart, the first "Crowd Investor Network" for lean startups. Prior to Globumbus, Thomas co-founded zanox, grew it to a global market leader for performance-based online marketing with 400 employees and USD 300 million turnover. In 2007, the company was acquired by a German newspaper publisher Axel Springer and Swiss PubliGroupe. Pic's are here: http://www.flickr.com/photos/idcee/sets/ More @ http://idcee.org Follow us on: YouTube: http://www.youtube.com/user/OfficialIDCEEChannel Facebook: https://www.facebook.com/IDCEE Linkedin: http://www.linkedin.com/groups/IDCEE-3940138 Twitter: https://twitter.com/idcee_eu Google+: http://gplus.to/idcee Flickr: http://www.flickr.com/photos/idcee/collections/

1. Focus on Plan B
Learnings from
Stanford, Silicon Valley Startups and UFOstart
@ThomasHessler
Dad, Investor, Founder @
UFOstart, Globumbus, zanox
#IDCEE2013

3. What % of ALL start-ups get funding?
h"p://www.quora.com/What-­‐percentage-­‐of-­‐ALL-­‐start-­‐ups-­‐raise-­‐angel-­‐seed-­‐VC-­‐funding

4. Why NOT To Do a Startup
… because You Will FAIL, Loser.
Dave McClure
500startups.com
Master of 500 Hats
Tahoe Tech Talk - Oct 2010
@DaveMcClure

5. DON’T DO A STARTUP… YOU WILL FAIL.
#1: Yer a WANTrepreneur.
• You’re in this for all the Wrong reasons:
•
You think it’s “So Fucking Cool” to do a startup
•
You want to make LOTS of Money.
•
You have Teh Awesome Technology Solution.
• The Right Reasons:
•
You Live in Fear.
•
You Can’t Get Laid.
•
Something has been PISSING you off FOREVER.
YOU ARE PASSIONATE ABOUT [SOLVING] A [CUSTOMER] PROBLEM

6. Plan B
Bootstrapping:
• Act Smarter
• Move Faster
• Build Stronger

8. East

9. West

10. How
we
started
1. HUNGRY
• Hi
MoGvaGon,
Trying
Harder
2. NO
MONEY
• Forced
to
bootstrapping
and
profitability
3. INNOVATION
in
AdverGsing
• by
luck
&
passion
for
internet

11. zanox:
AdverGsing
reInvented

12. Started
in
the
Bubble
of
2000

13. #Bootstrapped

14. In
our
Garage

15. With
Family,
Friends
&
#Equity

16. performance
based
online
adverGsing

17. $300M
Revenue
400
Employess

18. Sold
2007
to
Axel
Springer
&
PG

19. What
did
we
do?
Innovate
&
Bootstrapping
• General:
combine
exisGng
things
in
a
new
way
increase
value
or
reduce
cost
innovate
don't
invent
• zanox
case:
ExisGng
business
model
+
new
distribuGon
(crowdsourced)
+
much
cheaper
(performance
based)
=
INNOVATION

20. What can you learn?
“You
can
make
it!”
...even
with:
• Bad
condiGons
at
start
• No
clue
• No
funding

21. Learn from Silicon Valley = #smarter #faster
#stronger

22. Lean Startup Model=
#smarter & #faster

23. Validate with Customers = #smarter

24. Crowdsource = #smarter & #faster

25. Distribute social = #faster

26. Public Pitch + dealclock + Customer
Validation = #stronger = #smarter

27. Don't ask for Funding = #stronger

28. Lets reInvent
Startup Funding

32. # Start in Garage=
bootstrapping

33. # Design Thinking= smarter

34. Rapid Prototyping = #faster

35. Our #strong Vision
You are the Boss!
everyone's an entrepreneur

36. UFOstart
The first "Crowd Investor Network" crowdsourcing startups with investors,
experts and customers.
§ 10,000 Deals
§ 300,000 Talents
§ $500M Funding, within 3 years

37. Solution
1) What?
o Facebook application
o Crowdsource Startups
2) How?
o Startups offer Equity for needs
o Build strong Community
3) Why better?
o Use the Power of the Crowd
o Bootstrapping scalable

38. Demo

40. Act Smarter
- Lean, Agile, Pivot
- Validate by Customers
- Use Crowd Power
- Make Meaning

41. Move Faster
- Distribute social & viral - leverage Facebook,
LinkedIn, Twitter...
- Ship features NOT code - use cloud services &
PAAS
- Scale execution by crowdsourcing workforce
- Stay agil to pivot by quarterly fundraising

42. Build Stronger
- Close deals easy with a public Killer Pitch
- Use Equity as your Cash
- Ownership creates passionate employees
- Become Independent from investors by
reducing your cash needs by 80%

43. Plan B
• Act Smarter
• Move Faster
• Build Stronger
= Bootstrapping on UFOstart

44. One more Thing

45. #Think BIG

46. #Change the world

48. Action & Contact
• Signup & Setup your Project on UFOstart.com
• Get 1/10 $10k cheks and close 100k before 12/31/13
If you liked it, follow me on Twitter: @ThomasHessler
UFOstart AG
Berlin | Potsdamer Platz 10 | 10785 Germany
Founder
Lars Schulze | CMO/CSO | lars.schulze@ufostart.com
Jens Hewald | CTO | jhe@globumbus.com
Heiko Rauch | CFO/COO | hra@globumbus.com
Thomas Hessler | CEO | the@globumbus.com