1. Influencing the influencers
Camille Gaulet
Amandine Mathisse
Florian Vere
Thomas Quatre

2. Who are influencers ? And
What is Klout?
 They have the power to affect purchase
decision of others because of their
authority, knowledge, position or
relationship…
 Klout, measures influence accross the
social media. A Klout score from 1 to
100 based on your ability to drive action.

3. Other Tools
 Klout
 The Archivist
 Kred
 Peerindex
 Tweet Grader

4. How to get influencers to talk
about you ?
 First step: find your influencers
 Benchmark a lot!
 Second step: Engage with those
influencers
 If you are a restaurant, invite bloggers that blog
about food for a free diner
 For the cosmetics, send free cream to Youtube
posters
 For a automobile company, invite bloggers to try
the car

5. The dark side of influencers
 Some action could go wrong
 Bad experience at a restaurant can be very
harmful to your business
 You may not want EVERYBODY to talk
about you…
 The Jersey shore people that have been
forbidden to wear A&F clothes for money