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The Digital & Social Marketing Summit
       Dubai, 20th March 2013




              Powered by…
Established in 1981, with the support of His Highness Sheikh Rashid bin
Saeed Al Maktoum, Dutco, the parent company of what is now JA Resorts
& Hotels, had the vision and foresight to invest in providing Dubai with
two state of the art hotels - the Jebel Ali Beach Hotel and the Hatta Fort
Hotel.

Today, we manage a unique portfolio of luxury Dubai hotels including the
5-star Jebel Ali Golf Resort (Jebel Ali Beach Hotel and Palm Tree Court),
Hatta Fort Hotel mountain retreat, Oasis Beach Tower apartments, the
cruise vessel Bateaux Dubai and Al Sahra Desert Resort. Each of these
special entities offer superior and distinctive products and services; while
never losing sight of their Arabian heritage.
When we started in 2011:

         Facebook
6,442 fans across 9 pages;
 Avg. 1,977 visitors/week

          Twitter
891 followers, 6 accounts

                        LinkedIn
          191 followers on the company profile
As of March 2013:

        Facebook
  30,000+ fans; 8 pages;
 Weekly reach in excess of
         80,000                      LinkedIn
                              1,217 followers on the
           Twitter               company profile
3,900 followers, 6 accounts

                         Plus…
            Foursquare, Google+, Pinterest…
It’s the
 duck
wot did
   it!
Good products
+ good service
  + ‘social’ =
 Success, fun,
   increased
    reach…
Social Media in Action - JA Resorts & Hotels

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Social Media in Action - JA Resorts & Hotels

  • 1. The Digital & Social Marketing Summit Dubai, 20th March 2013 Powered by…
  • 2. Established in 1981, with the support of His Highness Sheikh Rashid bin Saeed Al Maktoum, Dutco, the parent company of what is now JA Resorts & Hotels, had the vision and foresight to invest in providing Dubai with two state of the art hotels - the Jebel Ali Beach Hotel and the Hatta Fort Hotel. Today, we manage a unique portfolio of luxury Dubai hotels including the 5-star Jebel Ali Golf Resort (Jebel Ali Beach Hotel and Palm Tree Court), Hatta Fort Hotel mountain retreat, Oasis Beach Tower apartments, the cruise vessel Bateaux Dubai and Al Sahra Desert Resort. Each of these special entities offer superior and distinctive products and services; while never losing sight of their Arabian heritage.
  • 3. When we started in 2011: Facebook 6,442 fans across 9 pages; Avg. 1,977 visitors/week Twitter 891 followers, 6 accounts LinkedIn 191 followers on the company profile
  • 4. As of March 2013: Facebook 30,000+ fans; 8 pages; Weekly reach in excess of 80,000 LinkedIn 1,217 followers on the Twitter company profile 3,900 followers, 6 accounts Plus… Foursquare, Google+, Pinterest…
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Good products + good service + ‘social’ = Success, fun, increased reach…