B2B Tech Marketing

1. R
Growth
Marketing
Services

2. ‣ Digital, Social & Event Marketing
Campaigns featuring compelling Content
‣ Product Strategy, Vision, Positioning,
Messaging, GTM Storytelling & Videos
‣ Marketing Research & Strategic ‘Voice of
the Customer’ Surveys
‣ High-touch Sales Development
GROWTH SVCS
A PROVEN APPROACH TO REVENUE GROWTH
“Unparalleled knowledge…executed a comprehensive
go-to-market strategy for the U.S.”
Marketing + Sales + Strategy

3. STORIES & VISION
THOUGHT LEADERSHIP & CONTENT DEVELOPMENT
“One of the most energetic & creative execs I’ve
had the pleasure to work with.”
Custom Surveys, Infographics & Books

4. Survey: Facebook Grows as TV Watercooler
Most Sports Fans with DVRs Record Live
Sports, survey says
Sports Aren't 'DVR-proof': Survey
24% of U.S. Adults use Social Media to
Comment on TV
Social Media & Sports: Five Issues, Sticky & Tricky
Sports Predominantly Viewed Live, Some
Time-shifted Viewing
Most U.S. Social Media Users Turn to Facebook
to Discuss TV
PR, AR & SOCIAL
MEDIA PLACEMENTS, PICKUPS & INFLUENCE

5. EVENT CURATION
INTERACTIVE SESSIONS & CUSTOMIZED OFFSITES
Pictured below, a Live Tweet Contest & Strategy
Lunch produced for NewBay Media

6. WEBINARS
END-TO-END WEBINAR EXECUTION
Secured Laura Martin of
Needham & Co as featured
guest to help bolster client’s
core sales argumentation for
pay TV executives.
Thuuz, Wowza, Grass Valley &
others have trusted Ring
Digital to handle world-class
webinar execution services.

7. Panels, live sessions & talks are a great
opportunity to highlight case studies and
anchor social media content. (Click the
images to see examples.)
SOCIAL MEDIA
EVENT AMPLIFICATION & SOCIAL VIDEOS

8. SALES CATALYST
PIPELINE DEVELOPMENT & SALES ENABLEMENT
250+ U.S. & Global Media & TV Accounts
TV Networks
OTT Services
MVPDs
Broadcasters
Video Publishers
Sports: Teams & TV
News: Local & Digital
Movie & TV Studios
Live Streaming
Social Mobile Video
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“Conducted a brand strategy session with my team…exceptional.”

9. STRATEGY & M&A
STRATEGIC DECISION ANALYSIS & SUPPORT
[Client name & identifiers removed]
Confidential corporate M&A advisory for public companies.
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10. Goal: Introduce Wowza Streaming Cloud to the live sports segment using a
targeted email, social & digital marketing & sales campaign.
Product Positioning - Bulleted storyline for cloud streaming offer
Webinar Host & Speaker - Helped drive 200 sign-ups & 50+ attendees
Qualified Leads - 100s of leads via email, social ads, calls & meetings
Social Ads - Executed Twitter Cards ads with high engagement rates
Pipeline Development - Emails, web demos, phone calls, in-persons
Strategic Sales & Partners - Strategic sales pipeline development
Content Creation - Designed & executed B2B survey - 1,000+ NCAA
targets contacted - 250 converted respondents & 120 completes
CUSTOMER CASE
STREAMING CLOUD PRODUCT LAUNCH
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11. Goal: Help execute the Pac-12 Network’s digital Fan Engagement project
including in-stadium App & social engagement strategies.
Program & Project Mgmt - Scheduled meetings, set agendas, take &
distribute notes & action items, follow-up on all assigned tasks
Fan Operations - Helped execute in-stadium gameday tactics such as in-
seat food delivery, highlights clipping & pre-game app download promo
Digital Product Strategy - Articulated a framework for the goals of our in-
stadium sports Fan Engagement mobile app
Solution Design - Performed technical evaluation & vendor categorization
for mobile apps, social analytics, data platforms and cloud CRM &
marketing automation vendors
Vision Deck - Created a mobile social video product vision blueprint
CUSTOMER CASE
BIG DATA & SPORTS FAN ENGAGEMENT PILOT
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12. Narrative Headlines
Value Prop & Product/Market Fit
Positioning & Core Differentiation
Thought Leadership
Foundational work
including product
strategy & vision.
Growth Use Cases
PR Panels B2B AdsEvents
Exec Surveys WebinarsB2C Surveys
Flagship Case Studies
Distribution
Writing
Strategy
Stand-alone anchor
posts resting on 3 - 5
key product pillars.
Tent Pole content for
attn/value exchange. Prototypes
Big Idea
Dailies
Article Shares Originals Comments Videos Imagery
Booklets Article Placements Live Tweets Infographics
Short & recycled
reinforcements,
orchestrated across
company SMEs & PMs.
Organic & paid
distribution w ongoing
campaign optimization.
All rights reserved. www.RingDigital.tv
3 - 5
Product
Pillars
CONTENT STRATEGY & DELIVERABLES MAP
Orchestrate to maximize impact