We now provide a digital advertising service to support brand campaign. Contact us for more info: www.krona.cc indra@krona.cc 081289991777

1. Digital Advertising
Indra Jaya
CEO & Founder
Krona Indonesia

2. Digital Advertising
as known as
Internet Advertising
or
Online Advertising

3. What is that?

4. Advertisement
Time Square New York City

5. Advertisement now goes

6. Digitize your billboard now!

7. Hmm...
Interesting! But...

8. Why Digital Advertising ?

9. Measurable
Because it's

10. Affordable
Because it's

11. Possible to display rich media
Because it's

12. Easy to target audience
Because it's

13. Well, then...

14. How big is the crowd ?

16. Not to mention world's internet
users

17. So, how do I get my ad displayed in a
website?
Do I have to contact website owners or
publishers one by one?
And what about the measurement?

18. Traditionally, Indeed, it will be time
consuming

19. Traditional Online Display Ads
Standard Ad network
Duration display banner Not right – targeted audience
High COST
Low
perform
ance
Assumption – targeted audience
base on website’s content
High COST
Not high
performan
ce

20. Old-Fashioned Digital Ads

21. It drains your marketing
budget with a little return of
investment

22. You need to manage with
website owners as publishers
one by one

23. Sometimes,
You need to bid manually

24. Your ad doesn't reach quality
audiences

26. But

27. Easy...

28. We've got you covered!

29. How ?

30. We offer you even much more
modern digital advertisment system
using Demand Side Platform (DSP)
and Real Time Bidding (RTB)
Technology

31. We've cooperated with one of the
best tech-company specialized in
digital advertisment platform from
Japan

32. Demand Side Platform (DSP)
DS
P

33. Real Time Bidding (RTB)
DISPLAYYour
Brand $0,8
Competitors
$1Bidding
Not
Displayed
Displayed
Real Time

34. Real Time Bidding (RTB)
DISPLAY
Your
Brand $1,1
Competitors
$1Bidding Not
Displayed
Displayed
Real Time
Increasing Bid
Automatically
Maximum Bidding Limitation

35. DSP and RTB Technology
allows you to display ads
on millions of potential
websites automatically

36. How we target audience?

37. 3 Types of Targeting
Retargeting
Audience Targeting
Run of network
Deliver ads only to website visitors. Retargeting dropped off”“
users.
MicroAd engine can extract website visitors history (their intent,
interest or tendency) form a profile and target users who have the
same behavior.
Reach all users.

38. Re – Targeting
Once a user visits your website, personal web history information
called Cookie is given to the user. And based on the Cookie
information of the user, we track his or her online behavior and
automatically displays personalized advertisements on thousands of
publishers in ad network.

39. Audience Targeting
By analyzing the visitors of a website we can target new users
who show similar behavior patterns that might be likely to lead
to a conversion
Analyses the behavioral
history of visitors on the
advertiser website
Creates a profile
based on their
online
characteristics
Target new
users with the
same
characteristics

40. Run of Network
Reach Everyone

41. Digital Advertising
Strategy
Awareness
Considerati
on
Conversi
on
Loyalt
y
Branding, Brand
Introduction
ATL
BTL
Branding,
Reminds the
brand
Make sales and
Increase
Revenue
Repeat Sales and
make customers
loyalty
Reach Everyone /
Wider
Audience Targeting
Audience targeting
Re-targeting
Re-targeting

42. We get your ads accountable
and
We will report to you
gradually

43. We Offer
 A Performance Ads in a true Real Time Bidding (RTB)
marketplace that drives buying efficiencies and allows frequency
management across multiple inventory sources
 Reduced wastage & increases efficiencies based on specific
campaign goals
 The inventories of the advertisements is around 9 billion per
month
 We can provide cheap CPM as 0.1-0.5 USD/thousand
impressions
 A large volume of quality inventory through multiple inventory
partners including:

45. Now is your call...

46. To start a new era of
advertising

47. With Us...

48. Thank You
Proudly present to you...