Contact me if you need direct sources and more information.

1. Vietnam Mobile Market
Noticeable Information
Duy Doan 10/2012

2. Mobile Market
Total Mobile subscribers: 120.7 millions (up to Q2 2012)
New subscribers in Q1 and Q2 2012: 5.4852 millions
Growth rate: 18.4% /year(1)
3G market Investment: $82 million (up to Q2 2011)
30,000 base stations national wide
Smartphone Subscribers: 13.1 millions
Vietnam
mobile Sphone Beeline
8% 1% 3%
Viettel
36%
Mobifone
26%
Vinaphone
26%
Source: Ministry of Information and Communication – Internal Consultant Report about
Changing Mobile Network Service in Vietnam

3. 3G Market
3G Subscribers: 15.5 million (up to Q1 2012)
• Viettel: 4.4 million
• Mobifone: 5.8 million
• Vinaphone: 3.0 million
• Vietnamobile: 0.2 million
• S-Fone (CDMA*): 2.1 million
3G market share (excluding S-Fone)
2%
22% Viettel
33% Mobifone
Vinaphone
43% Vietnamobile
Source: Wireless Intelligence

4. 3G Market (cont)
3G Subscribers: breaking down to each Telco
60
50
40
Axis Title
30
20
10
0
Viettel Mobifone Vinaphone Vietnamo
bile
3G subcribers 4.4 5.8 3 0.2
Total connection 54.3 38.6 38.1 4.7
Source: Wireless Intelligence

5. Some Other Facts
• Nokia is still the biggest phone manufactures with 59.2% market share up
to Q4 2011, and Samsung is the second with 20.5% market share. Apple:
1.8% (1)
• In OS market: Nokia OS dominates with 43.3% market share, Symbian OS
has 15.9% market share, Android OS: 2.6%. (1)
• Low-cost Smartphone (pricing from $120-$250/unit) market is bustling in
2012, according to Dinh Anh Huan – sales director of thegioididong.com
(2)
• The Government delayed 4G licenses a until 2012, for “the market is not
ready for the high-speed services.” (3)
• The actual growth rate of 3G subscribers is from 11-13%, while Qualcomm
John Stefanac recently predicted annual growth of 15 percent for 3G
subscribers during the 2012-16 period. (3)
• Ringtone, wallpaper, music are still the 3 most used applications –
excluding Internet Browser - to Vietnamese users, according to a Nielsen
survey. (4)
Sources: Inmobi; SaigonTimes; Cellular News; Nielsen

6. For Direct Sources, Discussion or More Information
Duy Doan
ice.duy@gmail.com