AES 2019 | 18-20 May 2019 | Meeting Impacts Design Lab
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Meeting Impacts Design Lab
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AES 2019 | 18-20 May 2019 | Meeting Impacts Design Lab
- 1. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Sponsored by:
- 2. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Welcome ICCA Association Expert Seminar 2019
- 3. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: THANK YOU
- 4. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Moderators Gary Grimmer Chloé Menhinick Ksenija Polla
- 5. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: The plan – the mindset NOT designing the programmes of meetings Designing more impactful meeting outcomes Meeting Impacts Design Lab For the association AND the destination
- 6. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Team formation
- 7. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Keep in mind
- 8. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: WHY?https://www.youtube.com/watch?v=c0GmcwVi7jo
- 9. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Association Example WHY - ICCA? Alternative: To improve association meetings globally Traditional: Collecting data on meetings
- 10. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Destination Example WHY DESTINATION? Alternative: To create a scientific knowledge hub Traditional: To drive more business for the destination
- 11. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Why is your organisation doing what it does? Working Individually Workshop
- 12. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Association Executives 1. What’s your why? 2. Your name and the name of your association
- 13. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Vote now on the top 3 Associations in the room
- 14. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: ICCA Members 1. What’s your why? 2. Your name and the name of your organisation
- 15. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Vote now on the top 3 ICCA Member “why”
- 16. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Now that you’ve done the “HOW” for the purpose of this workshop is: WHY Through meetings
- 17. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: WHAT Now, we want to work on the
- 18. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: WHAT Destination Example Start by referring to the WHY Alternative: To establish our city as a global cultural centre Traditional: To build a stronger meetings industry
- 19. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: WHAT Possibilities: 1. Develop a culture focused brand campaign 2. Develop a cultural ambassador program 3. Secure more culture related meetings Stronger Approach: 1. Strengthen and diversify our cultural offering 2. Engage industry in cultural delivery 3. Grow and connect our cultural associations Tactics (activities) Strategies (product development) 3 most important things they are trying to accomplish To establish our city as a global cultural centre. Destination Example
- 20. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Created by RI in 1969 WHAT Example – Rehabilitation International Start by referring to the WHY So that people with disabilities have rights and are included.
- 21. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: WHAT Example – Rehabilitation International Possibilities: 1. Establish a stronger global network of members and partners 2. Establish recommended standards of accessibility 3. Major public awareness campaign Stronger Approach: 1. Legislation guaranteeing access 2. Making access a core CSR principle 3. Elevate respect and voice for people with disabilities Tactics (activities) Strategies (outcomes) 3 most important things they are trying to accomplish So that people with disabilities have rights and are included.
- 22. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: WHAT are the 3 most important things your organization / destination are trying to accomplish? Forgetting meetings for now….. Referring to your WHY….. Working individually Workshop
- 23. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: WHATFinally! Can we do at meetings?
- 24. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: WHAT Strengthen and diversify our cultural offering 3 most important things they are trying to accomplish To establish our city as a global cultural centre. Destination Example Engage industry in cultural delivery Grow and connect our cultural associations 1 2 3 1 What could they do at meetings to accomplish those 3 specific things? Leverage policy outcomes by engaging political leaders in dialogue with visiting thought leaders All meeting suppliers to incorporate cultural theming into their service delivery Awards program Local association support for theming Active forums for “parallel” cultural groups
- 25. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: WHAT Legislation guaranteeing access 3 most important things they are trying to accomplish Making access a core CSR principle Elevate respect and voice for people with disabilities 1 2 3 1 What could they do at meetings to accomplish those 3 specific things? Engage policy makers in panel discussions and hold a local policy forum at the end Devise recommended standards Get sponsors / exhibitors to sign on Hold community events and forums exploring disability issues Example – Rehabilitation International So that people with disabilities have rights and are included.
- 26. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: WHAT could you do at meetings to accomplish those 3 specific things? With reference to the 3 most important things your organization / destination are trying to accomplish: Working individually Workshop
- 27. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Time for a 20 min break
- 28. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Best Association Why’s • Abby Sweeney – International Society for Prevention of Child Abuse and Neglect ISPCAN 35 • Alma Paez – ILAE/IBE 19 • Jon Bruno – International Ecotourism Society 16
- 29. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Best Destination Why’s • Floor Bleijendaal – Prague CVB 20 • Julie Berg – Copenhagen CVB 15 • Anna Hylander Gothenburg CVB 12
- 30. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Speed Dating
- 31. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Speed dating- Round one Stay seated where you are
- 32. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Round one time is up!
- 33. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Speed dating- Round two Rotate to another group of chairs within your colour zone
- 34. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Round two - time is up!
- 35. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Speed dating- Round three Rotate again within your colour zone
- 36. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Round three- time is up!
- 37. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Last round of speed dating Final round of rotations within your colour zone. Green and Blue rows can crossover
- 38. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Round 4 time is up!
- 39. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Team Formation
- 40. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Plans for Tomorrow
- 41. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Housekeeping Dinner at Welcome Hotel, 1st floor 19:00 Afterwards: Eurovision Song Contest, hotel bar
- 42. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Hope you enjoyed Day 1 Thank you!
- 43. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Sponsored by:
- 44. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: ICCA Association Expert Seminar 2019 Welcome to Day 2
- 45. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: What’s today’s plan?
- 46. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: What could be done at the meeting that would boost impacts for the association?
- 47. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Boosting Association Impacts - Examples Influencing Policy â–Ş Engage with local government/ ministry as co-organisers of your event â–Ş Local Policy Leaders forum â–Ş Use event to launch a new policy pledge or initiative Positioning â–Ş Engage social media influencers to champion your cause â–Ş Book launches â–Ş Awards night Exchanging Knowledge â–Ş Leadership Forums â–Ş Technical Tours â–Ş Twinning / Exchange Programmes â–Ş Brain Dates â–Ş Mentorship programme â–Ş Serious Gaming â–Ş Hackathon Capacity Building â–Ş Provide funding for LIC members or marginalised professionals to attend â–Ş Integrate Young Professionals throughout all aspects of the conference planning & programme â–Ş Support initiation of local association chapters or committees â–Ş Introduce programme for soft skills development (networking , presentation skills etc) Community Awareness â–Ş Local media support â–Ş Public exhibitions/forums/events â–Ş Link UN Day to a community activity (showcase at event)
- 48. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: What could be done at the meeting that would boost impacts for the association? Working as 3 person groups, relating to the association in the group Workshop
- 49. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Things that could be done at the meeting that would boost impacts for the destination
- 50. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Influencing Policy â–Ş Ministerial meetings â–Ş Government program committee â–Ş Developing local content with government Place Branding â–Ş Staging newsworthy events â–Ş Features on local strengths in field â–Ş Hosting luminaries Talent Attraction â–Ş Jobs fair Public Welfare â–Ş Programs for patients/families â–Ş CSR activities â–Ş Ongoing measurement Building Business â–Ş Local innovation showcase â–Ş Business networking clinics â–Ş Technical tours to universities / R&D centres Building Knowledge â–Ş Ancillary local events â–Ş Guest lectures at universities â–Ş Sessions for students/local scientists Capacity Building â–Ş Strengthen local association â–Ş Enhance local professional standards â–Ş Establish Centres of Excellence Community Awareness â–Ş Local media support â–Ş Public exhibitions/forums/events Boosting Destination Impacts - Examples Investment Attraction â–Ş Matching investors to local start- ups â–Ş Introducing investors to ministries
- 51. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Things that could be done at the meeting that would boost impacts for the destination Working as 3 person groups, relating to the association in the group Workshop
- 52. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Your killer concept for the association...
- 53. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Sample Killer Concept for Association 3 most important things to accomplish 3 1 So that people with disabilities have rights and are included What they could do at the meeting A new “Community Inclusion Circle” as a tandem event to the convention. A new permanent fixture which leads to greater legacy outcomes Audience; ▪ Policy Makers ▪ Corporations ▪ Community at large ▪ Policy makers motivated by community participation ▪ Content driving awareness of policy needs ▪ Inclusivity communique including new policy goals ▪ Standard Forum ▪ Ending with signing ceremony ▪ Helping increase local public awareness of what inclusion means Killer Concept Legislation guaranteeing access Making access a core CSR principle Elevate respect and voice for people with disabilities Engage policy makers in panel discussions and hold a local policy forum at the end Devise recommended standards Get sponsors / exhibitors to sign on Hold community events and forums exploring disability issues
- 54. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Your killer concept for the association... Workshop Working as 3 person groups, relating to the association in the group
- 55. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Your killer concept for the destination...
- 56. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Sample Killer Concept for Destination Strengthen and diversify our cultural offering 3 most important things to accomplish Engage industry in cultural delivery Grow and connect our cultural associations 3 1 Policy outcomes by engaging political leaders in dialogue with visiting thought leaders Meeting suppliers incorporate cultural theming Awards programme Local association support for theming Active forums for “parallel” cultural groups Goal: Establish City as Cultural Centre What they could do at the meeting We’re going to stage a citywide cultural festival as part of the event ▪ Gain international media by including a signature event ▪ Add excitement to delegate experience - incorporate into social program ▪ Engages policy makers industry cultural community broader community ▪ Excite policy makers so they fund an annual festival ▪ Involve local officials in a policy forum on “Establishing a Global Cultural Centre” ▪ Industry provides the stage (Hotels, venues and key attractions) ▪ Festival awards for best staging / best mini- events ▪ Local arts groups, cultural organisations work with suppliers on events and staging ▪ Overall festival theme relates to convention but goes broader Killer Concept
- 57. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Your killer concept for the destination... Workshop Working as 3 person groups, relating to the association in the group
- 58. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Framework
- 59. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: a. Things that help the association b. Things that help the destination c. Things that help both d. Summary of killer concepts e. State your group’s number proudly (you may get votes!) Summarizing and Reporting Your Framework Maximum presentation time Workshop
- 60. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Coffee break
- 61. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Killer concept presentations
- 62. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Killer concepts Vote now on the best: 3 association killer concepts & 3 destination killer concepts Go to www.slido.com #AES
- 63. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Combining teams
- 64. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Lunch
- 65. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Best association killer concept - Group 4 - Group 11 - Group 21
- 66. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Best destination killer concept - Group 21 - Group 11 - Group 6,9,14
- 67. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Leader board with new groups 1. Table 4 2. Table 2 3. Table 7
- 68. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Session 5 Meetings Impact Visioning
- 69. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Selecting a meeting for impacts development Workshop Working as a team
- 70. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Destination short-term visioning
- 71. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Destination short-term visioning Working INDIVIDUALLY what would people in the destination be saying after the meeting? 1. What people? 2. They would be saying……… Workshop
- 72. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Collective destination short-term vision Working as a team Workshop Decide together one sentence: “People would be saying...”
- 73. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Destination short-term vision reports
- 74. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Collective destination short-term vision Go to www.slido.com #AES
- 75. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Association short-term visioning
- 76. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Association short-term visioning Working INDIVIDUALLY what would people in the association be saying after the meeting? They would be saying……… Workshop
- 77. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Collective association short-term vision Decide together one sentence: “People would be saying...” Workshop Working as a team
- 78. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Association short-term vision reports
- 79. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Collective Association short-term vision Go to www.slido.com #AES
- 80. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Destination long-term visioning Meeting Outcomes (Legacy Drivers) ▪ Policy reform ▪ Knowledge exchange ▪ Improved treatment ▪ Improved resource management ▪ Community awareness ▪ Global visibility At end of meeting Meeting Legacies Policy impacts Applied knowledge outcomes Health outcomes Environmental outcomes Quality of life Investment or talent attraction Over time The difference between meeting outcomes and meeting legacies Working INDIVIDUALLY what would people in the destination be saying 3 years later? 1. What people? 2. They would be saying……… Workshop
- 81. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Collective Destination long-term visioning Working as a group – compare vision notes and agree to a one sentence long-term vision quote. Workshop
- 82. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Destination long-term vision reports
- 83. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Destination long-term vision voting Go to www.slido.com #AES
- 84. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Association long-term visioning Workshop
- 85. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Association long-term visioning Workshop Working INDIVIDUALLY what would people in the association be saying 3 years later?
- 86. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Collective association long-term vision Workshop Working as a group – compare vision notes and agree to a one sentence long-term vision quote. “3 years later people in the association would be saying...”
- 87. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Association long-term vision reports
- 88. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Collective Association long-term vision Go to www.slido.com #AES
- 89. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Coffee break
- 90. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Best Destination Short Term Vision Group 3 The Meetings Magicians
- 91. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Best Association Short Term Vision Group 2 The Trendsetters
- 92. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Best Destination Long Term Vision Group 6 The Welcomers
- 93. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Best Association Long Term Vision Group 6 The Welcomers
- 94. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Leader board 1) The Trendsetters (Group 2) 2) The Welcomers (Group 6) 3) The Meetings Magicians (Group 3)
- 95. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: What could you do at your meetings that drives outcomes of the visions?
- 96. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Finalise Meetings Impact Design Exploring the HOW Workshop
- 97. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Prepare your Presentation a. State the name of the meeting and the association b.Why the association does what it does (one sentence) c. How it can use a meeting to accomplish that (in general terms) d.What the meeting will do for the association and the destination e. How the association and ICCA members can work together to accomplish the desired impacts Workshop
- 98. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Plans for Tomorrow Group photo Presentations Voting for the winning Meetings Impact Design Team
- 99. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Housekeeping Dinner at Margarete Restaurant Frankfurt Meeting at 18:45 in hotel lobby
- 100. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Hope you enjoyed Day 2 Thank you!
- 101. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: ICCA Association Expert Seminar 2019 Welcome to Day 3
- 102. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: What’s today’s plan?
- 103. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Presentations
- 104. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Group 7
- 105. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Group 1
- 106. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Group 8
- 107. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Group 4
- 108. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Group 2
- 109. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Group 6
- 110. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Group 3
- 111. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Group 5
- 112. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Best Meetings Impact Design Team Go to www.slido.com #AES
- 113. International Congress and Convention Association #ICCAWorld #AES19 #IMEX19 Sponsored by: Hope you enjoyed the 2019 AES Thank you! And see you next year