What are the key trends driving transformation in hotels and hospitality over the next decade? In this provocative view, Dr Tim Jones of Future Agenda provides an updated perspective on the key changes on the horizon. Building on global foresight research undertaken with IHG, this talk highlights the areas where key development is accelerating, those where advances are just emerging as well as some longer-term moves. Based on insights from multiple expert discussions and workshops around the world over the past couple of years, this speech will share views to challenge assumptions, inspire innovation and refine strategic priorities in the years ahead.

1. The Future of Hospitality
Some Key EmergingTrends - ICCA
October 2019

2. MAJOR CHANGE UNDERWAY

3. Challenge and Opportunity
As business models are challenged, new brands extend their reach and
demographic shifts impact, many are seeing major change underway.

4. Looking Ahead
With major expansion in new markets, wider adoption of new technologies
customer expectations, significant transformation is on the horizon.

5. 2020 FORESIGHT

6. Perspectives from 2013
In 2013, to help stimulate wider debate, and in partnership with IHG, Future
views on 40 emerging trends for the future of hospitality in 2020.

7. What Was Anticipated Correctly
A number of the future views from 2013 have proven to be accurate
and can already be seen to be impacting the hospitality mainstream.
1.Assisted Living
1.Multi-party Travel
1.Dynamic Pricing
1.Self-configured Travel
1.Gambling Vacations
1.Medical Tourism
1.Older Employees
1.Water Management
1.Female Centricity
1.Eating Well

8. EMERGING HOSPITALITYTRENDS

9. Flexible Spaces
Rooms and public areas are used in more flexible, multifunctional ways.
They can be reconfigured to suit different need states and different times of

10. From Experience to Adventure
Millennial and Gen Z travelers are looking beyond curated experiences toward
exotic locations, self-guided, less-planned and personally enriching

11. Chinese Super-Apps
Chinese conglomerates accelerate their impact across hospitality.
Most Chinese bookings are via mobile: Ctrip will be the WeChat of travel.

12. Algorithms and Analytics
While legacy brands are locked into old room-centric systems, newer hotel
cloud data with AI and BI to make better use of all their assets.

13. Automated Hospitality
Automation is progressively embedded within hospitality. Robots providing
guest support are the most visible, but behind the scenes use will be pivotal.

14. Facial Recognition
Facial recognition tech is already dominant in fashion retail and fast-growing
Its use for ‘friction-less’ interaction in hospitality is set to accelerate.

15. Rising Cyber Security
More frequent, larger hacks, sophisticated cyber threats and more devices
about connecting to networks. Virtual security is as pivotal as physical.

16. Waste Reuse
Seeing waste as a resource and driving reuse with the operational footprint is
a key step for many keen to mitigate risk against key resource constraints.

17. Flight Shame
More cultures feel guilty travelling by plane for long distance vacations.
Brands rethink travel options, looking for local, low-carbon alternatives.

18. Anti-Tourism
The push back against tourism spreads from notable overcrowded centres to
become a movement linking political, environmental and social concerns.

19. Communities of the Moment
Greater local integration, more connected guests and the desire for
drive a rise in curated temporary communities of shared interest.

20. New Forms of Ownership
Traditional franchising and ownership gives ground to shared co-operatives,
and guest / membership funding – challenging business models.

21. DISCUSSION

22. 58th ICCA Congress
27 – 30 October 2019
ICCA

23. FutureAgenda, 84 Brook Street, London W1K 5EH +44 203 0088 141
www.futureagenda.org | www.futureagenda.net | @futureagenda
Future Agenda, 84 Brook Street, London W1K 5EH +44 203 0088 141
www.futureagenda.org | www.futureagenda.net | @futureagenda