1. Television
How Technology is Changing this Medium
Information Culture
October 1, 2012

2. Over The Top
“For two decades, cable TV, joined later by satellite providers, has been
the dominant force in delivering video content to homes and businesses
in the US. Lately that dominance has been challenged by Internet video
providers like YouTube and streaming Internet TV delivered to special set-
top boxes with weird names like Roku and Boxee, or Blu-Ray DVD
players, or even “Smart” TVs themselves.”
In the fields of Broadcasting and
Content Delivery, Over-The-Top
Content (OTT) means Broadband
Delivery of Video and Audio without
the Internet Service Provider being
involved in the control or distribution
of the content itself. The provider may
be aware of the contents of the IP
packets, but is not responsible for, nor
able to control, the viewing
abilities, copyrights, and/or other
redistribution of the content.
http://www.readwriteweb.com/archives/the-end-of-cable-tv-how-everyone-will-watch-
television-in-the-future.php
Information Culture
Oct 1, 2012

3. OTT Service Providers
US Based Providers
Netflix
• Established in 1999 as a subscription based digital distribution service
• by 2009 it was offering a collection of 100,000 titles on DVD and had surpassed 10
million subscribers
• Netflix expanded it’s digital streaming service and in 2012 to include “Original
Programming”
HULU
• Established in 2007. Offers ad-supported on-demand streaming video of TV
shows, movies, webisodes and other new media from
NBC, Fox, ABC, CBS, Nickelodeon, and other networks.
• Free and premium subscription models.
Amazon
• Established in 2006. Offers a number of television shows and films for rental and
purchase
• Unlimited streaming on certain titles for Amazon Prime subscribers.
Information Culture
Oct 1, 2012

4. OTT / Set Top Devices
Information Culture
Oct 1, 2012

5. Trend in OTT Viewing
“A new report says consumer consumption of over-the-top delivered online video will catch up to live
broadcast consumption in 2019 and will become the dominant form of delivery by 2020”
Source: http://www.fierceonlinevideo.com/pages/metrics-year-year-ott-adoption
Information Culture
Oct 1, 2012

6. International Markets
BBC iPlayer’s US Rollout Blocked by Cable Networks
“The BBC's international rollout of iPlayer as a subscription-only service has
been put on hold following threats from the American cable providers.”
Source: http://www.newstatesman.com/blogs/business/2012/06/bbc-iplayers
-us-rollout-blocked-cable-networks
TVCatchup
Dish World
• Streams all local UK television Channels • In May 2012, entered partnership with Roku to
start providing live international channels
• Stringent IP Monitoring to prevent use
outside the UK • International Plans starting at under $20 per
month
Information Culture
Oct 1, 2012

7. Moving forward
Mixed Media via Television and Devices
“The second-screen experience is something the content producers in Hollywood are playing around with now,”
“The combination of tablets and TV will change the way we view television forever.”
http://www.readwriteweb.com/archives/the-end-of-cable-tv-how-everyone-will-watch-television-in-the-future.php
New forms of Original Programming
• Netflix announced new shows to be licensed exclusively in February 2012
• Lilyhammer
• House of Cards
• Potentially picking up the second season of
Terranova
Speculation is that other streaming companies
will follow suit.
Information Culture
Oct 1, 2012

8. Thank You!
Questions