The document discusses methodologies for counting carbon emissions at the regional and community level. It outlines different approaches to carbon counting, including who does the counting and how results are owned. It also describes 10 consumer groups and their characteristics relevant to carbon emissions. The document advocates for an active engagement approach where communities are involved in auditing their emissions, setting pledges and goals, and ongoing evaluation to drive further changes. To date, the described approach has involved over 126,000 pledges estimated to reduce emissions by 67,000 tons of carbon dioxide per year.
5. 8 Financially Burdened 1 Environmentally Mature 2 Educated Advocates 3 Discerning Elders 4 Comfortable Conservatives 5 Little Britain 6 Restful Retirement 7 Driving Dependency 9 Ethnic Tradition 10 Fixed Horizons High consumers of HH and vehicle energy. Critical Gp in next few yrs as lifestyle will develop to larger homes and more cars Energy bills still quite high. Moderate vehicle ownership HH and vehicle emissions above average – scope for reducing emissions HH & vehicle emissions not high. Below average attitude towards environment Those that are independent will want to save money & so potentially interested in saving energy Relatively new houses with lowest CO2 emission score New large housing. Demands of family make energy consumption relatively high High proportion of extended families resulting in high energy consumption CO2 emissions just below average. Vehicle ownership low
Need to explain that CRed is a network of communities spreading across the UK with activities in the United States and Japan. Australia are interested. Perhaps you could say something here about your own plans for China
![Overview ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)