3. Sonys way to combat piracy
360 degree deals
New contracts that artists sign to that mean that the record label
take a cut of all music related profits including live shows and
agree to promote other Sony products- becoming part of the
Sony Brand.
Thomas Hessee Sony Chairman
The music industry is turning
into a true music
entertainment business. We
are breaking away from the
single product format to a vast
range of different and
complementary products all
centred around the release of
an artist.
4. Sonys way to combat piracy
Supporting the music matters campaign
Supporting the legal distribution of music with
music matters and Pro Music
Shift from ownership to access
Industry=money
Audiences= free access to wide range of
music
Streaming services which are legal and
ad based such as:
Spotify
We7
Deezer
Last FM
5. Sonys way to combat piracy
Subscription Services
Apps the new future!!! Way to make lots of
money
6. P2: Marketing and promotion of artists
Audience and institutions
• Viral
• Fragmented audiences
• Direct
• Fans
• New technologies and marketing
• Sony case study artist
7. Your independent label
• What do they do to combat piracy?
• Research on their website?
• How do they feel about piracy?
• Can you contact them and find out?
• Marketing and promotion
