Kotler Business Program is a certified training program, exclusively delivered by top brass from academia and the corporate sphere, including world-renowned marketing guru, Professor Philip Kotler. Our innovative blended learning approach consists of exclusive videos from leading experts, e-books for self-study, video simulations and role plays to ensure a first-class engaging and practical learning experience.

1. KOTLER Business Program
www.kotlerbp.com
Philip Kotler

2. The KBP Advantage
KBP is the only global business program
under the brand name of a management
guru, Philip Kotler, offering first-class
education in countries across the globe. We
partner with universities and institutions with
renowned academics al lectures to bring you
cutting- edge curricular that challenge you to
further you skills .
What is Kotler Business Program ?
Kotler Business Program is a certified training program, exclusively delivered by top brass from
academia and the corporate sphere, including world-renowned marketing guru, Professor Philip Kotler.
Our innovative blended learning approach consists of exclusive videos from leading experts, e-books
for self-study, video simulations and role plays to ensure a first-class engaging and practical learning
experience.

3. Some of our Outstanding Features
• 100% Online learning format ensures maximum flexibility
• Variety of courses aimed at both students and professionals, as well as executives
and entrepreneurs in all branches and industries
• Hands-on practical approach allows you to apply your newfound knowledge directly
to your business
• Features distinguished professors and leading experts in their field
• Hours of exclusive video content
• Interactive modules for an engaging and practical learning experience
• Automated, instant assessments and grading guarantee feedback on your progress
• Receive a course certificate within 3-6 weeks
• Kotler brand reputation

4. FAQ
1. How can I register in Kotler Business Program ?
To register you must go to www.kotlerbp.com and click Enroll Now then you need to
complete registration process and payment
2. Can I choose between languages when I access the course ?
Yes, when you start you can choose between English and Arabic , all videos are
subtitled in Arabic , but e-books contents available only in English now
3. Do I need to complete the course in one session?
You can’t finish it in one session , but the good news you can complete every time from
where you stopped before
4. Can I use my username any time ?
Yes, but you must complete the program in one year start from your registration date

5. FAQ
5. How this program fit me ?
We provide courses to suit varying skill levels, start from non-marketers to marketing
novices to executives and entrepreneurs in all types of industries. Our online format
allows both students and professionals to manage their studies in the most flexible way,
while easily tracking and evaluating their progress via online assessments
6. How can I benefit from the program in my work ?
The tools and strategies we teach are directly applicable to daily work. this program will
help you to take your career and your business to the next level and generate
sustainable outcomes
7. When can I get the certificate?
Upon completion, you will receive a signed certificate indicating your participation

6. FAQ
8. After I complete registration and payment process, Can I refund the
amount if I decide to cancel?
You cannot refund, but we will sure you have all information you need before you
register
9. If I have a group who wants to register , Can we get a discount ?
There is A very attractive discount for groups, and for everyone who invests in the
knowledge . You will get especial rates to all Kotler impact products and events
“An investment in knowledge pays
the best interest”
Benjamin Franklin

7. Beneficiaries
Non Marketers
Non Managers
First Line Managers
High schools & College Students
Entrepreneurs
Program Classification : Basics of Marketing
Course Description
This is a mini version of ‘Essentials of
Marketing’. The aim is to provide students
with the basic knowledge and
understanding of the key principles of
Marketing. Learning will be through
contents delivered on the web, videos
and extra readings
Aim of This Course
This module provides an understanding of the basic and fundamental concepts and
terminology used in marketing. It provides a knowledge and understanding of the role
and function of marketing within organizations and explores the factors that can
influence consumer behavior. The module outlines the concepts and elements which
make up the marketing mix and shows you how they are applied in context

8. Program Classification : Basics of Marketing
Course Contents
1. The Nature of Marketing: Creating and Capturing Customer Value
2. Marketing Research & Gaining Consumer Insights
3. Creating Value through Products and Brands
4. Creating Value through Pricing
5. Creating Value through Distribution
6. Creating Value through Communication
Course Length
• E-Learning (video): 25 hours (recommended, although actual videos are 6 hours long.)
• E-Book Learning: 45 hours
• Total E-Learning: 70 hours
• Online Test: 2 hours

9. Program Classification : Essentials of marketing
Course Description
This is a stand-alone product and course. The aim is to provide students with the basic knowledge
and understanding of the key principles of Marketing Management. This certification consists of one
learning module. The learning will be through related contents delivered on the web, videos and extra
readings
Aim of This Course
• Students will identify key components of the marketing environment and develop an appreciation of how to collect
and use relevant information. The module outlines the concepts and elements which make up the marketing mix
and shows participants how they are applied in context.
• You will learn strategic challenges and opportunities created by the dynamic nature of markets. You will also study
marketing strategies, and determine which ones are relevant and feasible for your organization and which ones
can maximize the bottom line. Students will learn how corporate responsibilities (including green and social) can
serve to energize the organization and foster internal cooperation and communication.
• Participants will study customer value propositions, assets and competencies, as well as structured strategic
analysis, including detailed customer, competitor, market, environmental and internal analysis.
Beneficiaries : Marketing professional ,First Line Managers , Entrepreneurs, College students

10. Program Classification : Essentials of marketing
Course Contents
1. The Nature of Marketing: Creating and Capturing
Customer Value
2. Company and Marketing Strategy
3. Analyzing the Marketing Environment
4. Marketing Research & Gaining Consumer Insights
5. Understanding Consumer and Business Buyer
Behavior
6. Market Segmentation, Targeting and Positioning
7. Creating Value through Products and Brands
8. Creating Value through Pricing
9. Creating Value through Distribution
10. Creating Value through Communication
11. Global Marketing
12. Sustainable Marketing and Marketing Ethics
Course Length
• E-Learning (video): 50 hours
(recommended, although actual
videos are 10 hours long.)
• E-Book Learning: 100 hours
• Total E-Learning: 150 hours
• Online Test: 3 hours

11. Speakers and Lecturers
Philip Kotler
Founder, Kotler Business
Program Distinguished
Marketing Professor
Dr abdulhai Megdad
Founder & CEO Mega
Consultancy & Training
Marc Oliver Opresnik
CEO, Kotler Business
Program Marketing
Professor, Luebeck
University ,Germany
Kozo Takaoka
President, Kotler Business
CEO, Nestle Japan
Al Ries
Co-Founder & Chairman,
Rise & Rise Focusing
Consultants
Mohan Sawhney
McCormick Tribune
Professor of Technology,
Kellogg School of
Management
Rob Wolcott
Co-Founder & Executive
Director, Kellogg Innovation
Network (KIN)

12. Clients

13. Contact Us
About MEGA
Mega Consult is a consulting firm
comprised of professionals having strong
industry backgrounds in Marketing ,
Marketing Research , Professional Sales
and Marketing Training Courses. The firm
offers a wide range of consulting services
to Large, SME, Government Organizations
and Multilateral Financial Institutions , We
are located in :
Riyadh, Saudi Arabia
Doha, Qatar
Tel : +966 11 288 6920
Fax : +966 11 288 6940
Email: ibrahim.theeb@megabizs.com
www.kotlerbp.com
Mob : +966 53 901 5006