This document contains a skills audit assessing the author's primary and secondary research abilities. They indicate experience conducting interviews, questionnaires, and focus groups regarding a Ferrero Rocher product. Skills like identifying and following up leads, qualitative research, and researching for productions are marked amber or green. Secondary research abilities like accessing audience and market profiles, identifying information sources, and storing information are also rated as confident. Photography and participant observation are marked red as not yet tested. Evidence for the ratings is provided through references to work on the author's blog.

1. Unit 2:
Initial Skills
Audits
Final Research
Skills

2. Primary Research Skills: RED (no experience)
AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
Interviews G I have taken interviews from people
regarding Ferrero Rocher product for Unit 2
Advert. For Evidence check the blog.
questionnaires G Look at Unit 3 audiences research blog
Focus groups G I have asked a group of people regarding
Ferrero Rocher product for Unit 2 Advert. For
Evidence check the blog.

3. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
Identifying and following up leads A Evidence unit 3 identity theft facts
and opinion.
Shifting, collating and storing G For evidence check the blogger
information
Quantitative G Evidence unit 3 identity theft facts
research and opinion.

4. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
Qualitative Research G See Unit 3 Identity theft research target
audience
Researching content for a G For evidence check the Unit 2 blogger
production London Riots project
Identifying the market or Look at Unit 1 on the blogger for target
audience for a product audience of my product
G

5. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
What an audience thinks of the A Look at Unit 1 blogger for the evidence
product
How large that audience may be G Evidence is located on the Unit 1 blogger
regarding the music industries.
How the product compares to Evidence is located on the Unit 1 blogger
similar products G comparing Universal and Sony products.

6. RED (no experience)
Primary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
Photography R Not tested before
Filming
Other forms of observation
Participant observation Not tested before
R

7. RED (no experience)
Secondary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
Ratings/circulation and sales figures Evidence is located on the blogger.
A
Audience and market profiles G Unit 2 on the blogger research about the artist.
Identifying likely sources G Unit 2 on the blogger research about the artist and
Unit 3 research about identity theft campaign.
Researching G Unit 3 researching and anaylsis about identity theft
Similar products to understand their campaign
conventions

8. RED (no experience)
Secondary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
identify how and where you are likely Evidence see unit 3 blog research about other
to get the necessary information G identity theft adverts
recognise and follow-up information Blogger
trails when they present G
themselves and keep records of this
activity
store the information so that it is easily Slideshare, Blogger and Prezi
accessed G