1. Unit 2:
Initial Skills
Audits
Term 1: Research
Skills

2. Primary Research Skills:
Skill area Definition/When R/A/ Evidence Target for
would I use this G development
technique?
Interviews This is used when a person R No evidence Needs to improve on this
asks questions from another piece of skill by
person like one on one. I practising it more often.
would use this piece of skills
when I am asking someone
what they think of
something.
Questionnaires This is used when A Look at Unit 2 on the Used both open and
a list of questions, usually blogger for the close questions.
printed, for replies that can
evidence.
be analysed for usable
Information. I would use this
when I need to find
someone’s opinion about
something.
Focus groups This is used when a group of R No evidence Not tested before
people questioned together
about their opinions. I would
use this when I need to ask
about customers.

3. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/W R/A/G Evidence Target for
hen would I development
use this
technique?
Identifying and Don’t really know R No evidence on the Not tested before.
following up what is the definition blog.
and what it can be
leads
used for.
Shifting, This is used when you G For evidence check the Keep on using it .
collating and use a type of storage blogger.
system to collect
storing
anything that you have
information achieve.
Quantitative This is used when you A For evidence check the Needs to improve it by using
research ask people for their blogger. it more often.
opinions in a organized
way so that you can
produce solid
evidences.

4. Skill area Definition/W R/A/G Evidence Target for
hen would I development
use this
technique?
Qualitative Qualitative research is A For evidence check the Use it more often in
Research used to help us blogger. research.
understand how
people feel and why
they feel as they do. It
is concerned with
collecting in-depth
information asking
questions.
Researching This is when you are G For evidence check the Keep on trying it.
content for a researching for a blogger.
assured product. I
production
would use this when I
am doing any type of
research.
Identifying the This is used when you G Look at Unit 2 which is Keep on working on it to get
market or are finding out who located on the blogger. used to it.
the target audience is
audience for a
for a product, for
product example like the target
audience for an artist. I
will custom this when I
need to find out who
the target audience
are.

5. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When R/A/G Evidence Target for
would I use this
technique? development
What an This is use when the A Look at Unit 2 located Needs to work on this piece
audience thinks audience gives their on the blogger. of task.
opinions on what they
of the product
think about on the
product or on the
artist.
How large that This is when a product A Look at Unit 2 located Needs to improve more.
audience may or artist expands their on the blogger.
target audience by
be
promoting new
clothing’s.
How the This is used when a G Look at Unit 2 located Keep on comparing it .
product product is being on the blogger.
compared with
compares to
another one.
similar
products

6. RED (no experience)
Primary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When R/A/G Evidence Target for
would I use this
technique? development
Photography This is used when G Used in Lock Stock Needs to used it more often
Filming somebody takes Poker Scene located to be able to get better
photos of a movies understanding.
Other forms of on the blogger
or an advert.
observation
Participant This is used when R No evidence located Not tested before.
observation an Observation, on the blogger.
particularly
participant
observation, has
been used in a
variety of
disciplines as a tool
for collecting data
about people.

7. RED (no experience)
Secondary Research Skills: AMBER (some experience)
GREEN
Definition/When (confident/advanced)
Skill area R/A/G Evidence Target for
would I use this
technique?
development
Ratings/circula This is a grade given to A Evidence is located on Needs to use it more often.
tion and sales a movie or a advert the blogger.
that indicates their
figures
credit quality also they
get paid every time.
Audience and This is used to know G Unit 2 on the blogger Keep on trying it.
market profiles who the target research about the
audience of your
artist .
chosen star is and
research about it.
Identifying This is used when you A Unit 2 on the blogger Needs to be improve.
likely sources know something is true research about the
about something but
artist.
you decide to research
about it.
Researching Don’t really know what R No evidence on the Not tested before .
Similar is the definition and blogger.
what it can be used for.
products to
understand
their
conventions

8. Secondary Research Skills:
Skill area Definition/Whe R/A/G Evidence Target for
n would I use
this
development
technique?
identify how and This is used to get G Evidence is displayed Keep on trying it.
where you are essential on the blogger such as
information from an
likely to get the research on artist.
artist’s webpage
necessary which is what most
information people indicates.
Recognise and This is used to A Blogger. Needs to improve on it
follow-up choose to retain the
grip of your work in
information trails
folder or in the USB
when they switch.
present
themselves and
keep records of
this activity
Store the This is used to store G Slideshare, Blogger Keep on trying to store
information so personal and prezi. essential information.
information about
that it is easily
yourself and then
accessed for you to access.