IBM PureApplication System is a cloud application platform that can dramatically accelerate time-to-value and automate deployment and lifecycle management for a broad range of applications. This session outlines the advantages gained and lessons learned from a recently deployment and integration of IBM PureApplication System in detail as well other used cases at customers from various industries so that others can benefit from the accomplishments of this project.

1. PURE system deployment, example of
executing strategy & first implementation
Mark Willemse, Senior Pure System Executive, IBM Europe

2.  Mobile has vastly changed how individuals communicate, share and even live
 Mobile is now ready to change how we run the enterprise and even how we work
 The double revolution of Mobile and Analytics sparks the Individual Enterprise
 Five building blocks underpin the Individual Enterprise
 The Individual Enterprise begins when you activate your first App

3. Mobility is becoming a major business priority, with numerous
applications across the enterprise
Mobility impacts how organizations
conduct business
Context-driven
interactions
Customer
Management
Marketing
and Sales
Mobility
Supply
Chain
Finance
Management
Research &
Development
Talent
Management
Instant
Expensing
Executives plan to invest more in mobility
rate mobility solutions as
a critical area for
investment to get closer
to customers
94%
Of CMOs
rank mobility apps as a
critical part of their
digital marketing plans
84%
Of CIOs

4. The double revolution of Mobile and Analytics sparks the
Individual Enterprise
Systems of
Insight
Systems of
Engagement
Systems of
Records
Insightful Enterprise
Intelligent organizations
Automated processes
Empowered individuals
Individual Enterprise
Integrated ecosystems
Insight at the point of engagement
Contextual actions in the moment
Functional Enterprise
Efficient organizations
Streamlined processes
Focused individuals
Situational Enterprise
Networked organizations
Dynamic processes
Responsive individuals
Tablets, Phones,
and Wearable
Desktops
and Laptops
Mainframes and
Minis
Analytics
Mobile
4

5. The five building blocks of the of the Individual Enterprise
Insights
Orchestration
Connectivity Resiliency
Security
5

6. Six key cloud attributes can be used to power business
model innovation, which we’ve dubbed business enablers:
1. Cost flexibility
2. Business scalability
3. Market adaptability
4. Masked complexity
5. Context-driven variability
6. Ecosystem connectivity.

7. Optimizers. Use cloud to
incrementally enhance their
customer value propositions
while improving organizational
efficiency.
Innovators. Utilize cloud to
significantly extend customer
value propositions, resulting in
new revenue streams,
transforming their role
within their industry or entering
an adjacent market or industry
space.
Disruptors. Invent radically
different value propositions,
generating new customer needs
and capturing unique competitive
advantage by
creating a new or disrupting an
existing industry or market.

8. Cloud is already in use
• Cloud business enablers are already driving
innovation across customer value propositions
and company and industry value chains.
• Enterprises are applying cloud to generate
additional revenue streams by enhancing,
extending and inventing new customer value
propositions.
• Cloud is being used to improve, transform and
create new organization and industry value
chains.
• Tangible shifts in who creates value, as well as
how it is created, delivered and captured.

11. Business and IT alignment as one of the change drivers
Traditional IT Model –
Challenges:
• Difficulty tracking resources
• Labor intensive install and
configuration
• Low resource utilization;
high maintenance costs
• Longer application
development cycles,
increased defect potential
Benefits:
• Reduced hardware and
software costs through
consolidation, increased
utilization
• Improved data center
space efficiency
• Improved continuity,
reduced outages
• Improved provisioning
through virtual servers and
script-based deployment
Additional Benefits:
• Self service infrastructure
deployment and on-demand
infrastructure provisioning
• Automated resource usage
tracking
• Reusable image library to
deploy O/S
• Automated scaling
capabilities
30% -35%
Additional Benefits:
• Automated, policy-driven
(SLA-based) resource
management and dynamic
scaling capabilities
• Automated health
management (isolation and
recovery), tracking, and
monitoring
• Standardized pattern-driven
platform management
• Consistent, on-demand,
pattern-driven workload
provisioning (application,
middleware, database) across
dev/test and production
Infrastructure Development Implementation Operations
Infrastructure Mgmt
Auto Provisioning
IaaS
20% -25%
25% -30%
Expert Integrated Systems
PureApplication System
Virtualization
Lifecycle

12. PureApplication System Benefit Areas
IT Cost
Reduction
Business
Operating
Efficiencies
Revenue
TCO
ROI
 Reduced hardware and software costs through
consolidation and optimization
 Reduced data center operations and facilities
costs through increased density
 Reduced administration costs through
automated management and monitoring
 Reduced problem resolution time and cost
through single point of contact
 Reduced provisioning costs through pattern-driven
on-demand deployment
 Reduced application development costs,
reduced cost of defects through faster test
cycles, more consistent environments
 Reduced migration costs through patterns,
integrated software
 Reduced impact of outages through intelligent
health management capability
 Caching capability minimizes slow response
 Increased business productivity through fewer
outages, application defects
 Reduced call center costs
 Increased revenue through fewer (planned,
unplanned) outages and incidents, faster access
to application functionality

13. Pattern Creation
Pattern Deploy
Application Deploy
Application Monitoring
SLA Management
Audit
Security
Backup / Recovery
Infrastructure Monitoring
Networking
Storage
System(s)

14. Separate PureApplication System setup from Workload Setup
 Platform Setup (1 time preparation)
• Network Design (Management, storage,
backup, workloads)
• Cloud setup (groups, environments, IP, …)
• Environments and segregation levels
• Integration into the data center
• Prepare templates to be applied for the
workload integration
• Catalog Management
• Workload setup (every workload)
• Role management
• Pattern personalization
–Scripts / plug-ins
–Fixes
• Environment preparation
–IEM
–Security
–…
• Workload deployment
• Workload management and operation

15. Implementation roadmap, using best practices and proven
concepts the workshops deliver 6 tangible building blocks
Installation and set-up of PureApplication System in the client data center
•Networking, Interfacing. LDAP
•Monitoring, Security, Monitoring
•Checkponts and operational readiness controls in the existing Infra / Eco system of customer
Determining and developing workloads to run on PureApplication System
•CLOUD group configuration
•Design is driving implementation and TCO/ROI
•Cloud group design drives ownership, roles / responsibilities and people
Deployments and life cycle management of workloads
•Running what for who ?
•Which end-users ? How many ? Volumes/data ?
•Patterns ! Which ones ?
Managing the PureApplication System: management and monitoring of PureApplication
System

16. Implementation roadmap, using best practices and proven concepts
Determine and describe Organizational aspects of
implementation of PURE to successfully ‘adopt and
accellerate’ ROI drivers
• Advising, guidance in setting up DEV/OPS organizational structure
• Advising and constructing roles/responsibilities
• Guidance on ‘change & transformation’ cultural drivers
• Breaking trough behaviour patterns of people / customers of IBM
IBM Deployment & Consultancy Services team
• Strenghtening partnerships internally across IBM worldwide
• Excellent customer services to existing customers and fueling/advising for
marketing, Pre-Sales and Sales of IBM
• Driving the footprint and strenghtening partnerships with customers according
to IBM values
• Building and constructing training, knowledge, expertise and skills
16

17. Workshop Output: Cloud Design (example)
Cloud Group Production
Node A – Chassis 3
Cloud Group UAT
Node D – Chassis 2
Cloud Group Shared (TEST/DEV)
Node F – Chassis 1
A
F
C
B
E
D
Node B – Chassis 3
IP Group 2
IP Group 3
VLAN 3
Node E – Chassis 1
VLAN 2
Node C – Chassis 2
IP Group 1
Env. profile:
COGNOS_PRD
Env. profile:
UNICA_PRD
Env. profile:
DATASTAGE_PRD
Env. profile:
COGNOS_UAT
Env. profile:
UNICA_UAT
Env. profile:
DATASTAGE_UAT
Env. profile:
TST_Shared
Env. profile:
DEV_Shared
3
2
1
VLAN 1
VLAN BU 1 IP Group 10

18. Implementation requires new skill sets
The lifetime of systems change, and as a result
the types and frequency of administrative
actions you perform will change
• For example: WebSphere system administrators
will have the option on working on more, smaller
cells with shorter lifetimes instead of larger cells for
a longer time
• Changes to application can now be localized
You'll need people who are good at abstraction to
create standard images and patterns, and
develop standard script packages and plugins
• Would need people to create and maintain patterns
with the latest release, OS patches, images

19. General principles: Change and impact
Deep versus broad?
You're going to need more generalists and fewer specialists
• IBM PureApplication System combines all parts of large virtualized system in one simple to use package that can be
handled mostly with generalists
• Need specialists to debug and solve problems – improved efficiency with single integrated console
Can we embrace integrated solutions?
Your organization will become less compartmentalized and more integrated
• Complexity inherent in building large IT environments has encouraged the specialization in IT organizations
• With IBM PureApplication System and its pre-integrated and optimized patterns of expertise, fewer things can go wrong
– you will need smaller teams working more closely together on things like problem resolution

20. System
Admin
System
Security
Audit
Integration
Builders
First Line
support
PaaS
Deployer
DevOps
Solutions
Workload
Deployer
Develop. Testers
Business
Users
Workload
Support
3th Line
Support
2nd Line
Support
Catalog
Mgnt
Platform
Governance
Pattern
Builders
Workload
Integrators
Platform roles

21. Domains of improvement & transformation
PEOPLE
PROCESS
CONTAINERS, CARRIERS and ENABLERS
• Cloud group designs
• TOM
• SERVICE MODEL
• END USER COMMUNITIES
• BUSINESS VALUE CHAINS
TECHNOLOGY
TRANSFORMATION
• Zero touch deployment
• Continuous delivery
• Transparant/effective
• Eliminating waste
• New DNA of workforce
• Style, skills, competences
• Engineers
• Transitional leaders
• Technology enforcer of
change
• Continuous delivery
• Cloud enabled
• Low costs/effective

22. Focus on your application, while Pure Application automates the
application lifecycle to accelerate time to market, simplify IT and lower
TCO
From: MANUAL
Roll Your Own
To: AUTOMATED
Time to Value,
Simplicity & Lower
TCO
On-Prem Off-Prem
OS
MANUAL
• Provisioning
• Monitoring
• Maintenance
• SW Scaling
•HW Scaling
MANUAL
• Provisioning
• Monitoring
• Maintenance
• SW Scaling
AUTOMATED
•HW Scaling
PureApplication
Service
PureApplication
System
AUTOMATED
• Provisioning
• Monitoring
• Maintenance
• SW Scaling
•HW Scaling

23. Driving built-in expertise with IBM’s patterns of expertise
What the business wants… What’s required… What a pattern automates…
Patterns include:
• Application topology
• Pre-integrated across components
• Pre-configured & tuned
• Pre-configured monitoring & security
• Pre-installed on an operating system
• Lifecycle Management
• Expertise
• Repeatability
• Simplicity
• Agility
• Governance
• Elasticity
• Efficiency

24. Pause