En presentation som introducerar en säker, kostnadseffektiv och smart mobil apputvecklingsplatform. Titta närmare på länkarna: Utveckling för mobila appar (http://www-03.ibm.com/software/products/sv/category/SWL00) respektive Hantering och säkerhet för mobila enheter (http://www-03.ibm.com/software/products/sv/category/SW500)

1. 11/26/2013
Successful Mobility
Simon Peel, Mobile Business Leader Europe, IBM
speel@uk.ibm.com @simonlpeel
Agenda
Part 1: Building Innovative Apps
Part 2: How a Mobile Platform can help
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2. 11/26/2013
Agenda
Part 1: Building Innovative Apps
Part 2: How a Mobile Platform can help
- What can I do with a mobile platform?
- Why do I need a mobile platform?
- When do I need a platform?
- Which mobile platform?
Focus: Mobility in the Automotive Industry
Rapidly launch
increasingly complex
sustainable Connected
Vehicles
Build and optimize
Dynamic Value Chains
Value
Chains
Connected
Vehicles
Capitalize on Services
Opportunities for
intelligent, connected
vehicles
Servicees
Retail
Transform
Automotive Retail
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3. 11/26/2013
Focus: Mobility in the Automotive Industry
In Car Connectivity solutions
Order Management
Workflow Management
Production schedule
Mobile Kiosks
Inventory management
Mobile Apps
Value
Chains
Connected
Vehicles
e-Mail, Contacts
& Calendar
Business
applications
Service requests
Mobility Commerce
Services
Service history / pattern
Retail
Sales force integration
Information services
Dealer Integration
Infotainment
Business Partner Integration
Navigation Advice
Loyalty Management
In Car Connectivity solutions
What can I do with a
Mobile Platform?
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7. 11/26/2013
Colmobil Israel
Overview of status of cars
in each department
Vehicles in shop with estimated
completion times.
Vehicle Details
Colmobil Israel
Available Mechanics /
Waiting Customers
Customer List w/
Estimated Completion
Departmental Mechanic
List
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8. 11/26/2013
When do I need a
Mobile Platform?
Where are you on “The Mobile Journey?”
When will you have...
0 - 3 Mobile Apps or
0 - 3 Mobile Devices or
0 - 3 Backend systems connected?
0
1st Gen Apps
2nd Gen Apps
0 Mobile Apps
0 Types of Device
0 Backend systems
3+
Mobile Apps = 3
Types of Device = 3
Backend systems = 3
Time & Complexity ...Innovation?
Source: Based on work by Gartner
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9. 11/26/2013
Why do I need a
Mobile Platform?
Mobile is Different
Mobile Apps are different.
Development is different.

They run on unstable networks–interruption is
the norm, not the exception

More devices to support, each with its own set of
capabilities, OS and UI behaviors

They are context-aware – sensor richness
provides constant stream of context information
Always on – An opportunity to deliver greater
value since always within arms’ reach

More development approaches to choose from –
Web, HTML, Native or a mix
More third-party and open-source tools,
frameworks and libraries to choose from
Smaller screens – More challenging to make
compelling and easy to use
Immediacy – users expect instant everything
and have little patience

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Extremely short development cycles
Security is different.

Management is different.

AppStore Terms of Service present challenges for
managing B2C apps

Greater risks of exposing applications and data on
small, light and always on portable devices

Greater authentication challenges associated with
content mashups
AppStore Terms of Service can limit security options
Greater challenges of application governance,
distribution, and version management
Smaller screens pulling content from more sources:
need to choreograph content from multiple
repositories and applications , both on premises and in
the cloud

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10. 11/26/2013
Mobile App Cracking Is Widespread
Example hacks:
• Disabled security
controls
• Illegal pirated
copies
• Repackaged
versions with
malware
• Unlocked or
modified features
• Fraud
• IP theft
Source: Arxan State of Security in the App Economy: “Mobile Apps under Attack” report (2012). Based on identifying and
reviewing hacked versions of top iOS and Android apps from third-party sites outside of official app stores
Expanding IBM Mobile Portfolio with new capabilities
125+ patents for wireless inventions in 2012, bringing the total to 270
IBM acquired:
IBM Worklight
IBM acquired:
Emptoris Rivermine Telecom
Expense Management
Named leader in
interactive design
IBM acquired:
Urban Code DevOps Platform
IBM announced:
Worklight named „Best Mobile IBM announced:
IBM MessageSight
Development Solution‟
IBM announced:
IBM Endpoint Manager
for mobile devices
IBM announced:
IBM mobile cloud services
IBM acquired:
Tealeaf CX Mobile
IBM announced:
IBM announced:
Managed Mobility and MAPM Services
IBM Security Access
Manager for Cloud
and Mobile
IBM acquired:
MDM Solutions
IBM announced:
IBM Connections Mobile
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11. 11/26/2013
IBM MobileFirst
Industry Solutions
Banking
Insurance
Retail
Transport
Telecom
Government
Healthcare
Automotive
Strategy & Design Services
Application & and Data Services
Application PlatformData Platform
Management
Devices
Security
Network
Analytics
Development & Integration Services
IBM & Partner Applications
Servers
Cloud & Managed Services
The IBM Mobile App Development Lifecycle
Design & Develop
Instrument
Integrate
Obtain Insight
Test
Manage
Deploy
Scan & Certify
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12. 11/26/2013
Multiple Mobile App Development Models
Browser
Web Apps Access
Hybrid Apps - Mixed
Native Apps
Native Apps
Written in HTML5
JavaScript and
CSS3. Quick and
cheap to develop,
but less powerful
than native.
User augments web
code with native
language for unique
needs and
maximized user
experience.
Platform-specific.
Requires unique
expertise, pricy and
long to develop.
Can deliver higher
user experience.
Native
Application
Native Shell
Mobile Browser
Web
Web Code
<! DOCT
YPE
html
PUBLIC
created
2003-12
</p>
</body>
</html>
<! DOCT YPE html
PUBLIC
<html>
<! - - created 2003-1212 - <head><title>XYZ</title
>
</head>
<body>
</p>
</body>
</html>
1001010101011101001
0100100101011101001
0011010101010100100
1001011110010011001
0101010010101010100
1010101010101010101
0111111000001010101
0101010010010101010
1010100011110101000
1111010100111010101
1111001011011110100
01011001110
Native
100101
010101
110100
101010
101010
100100
100101
111001
001100
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Device APIs
Downloadable
Browser Access
Device APIs
Downloadable
IBM in the App Stores
IBM and partner Apps available in App stores
80+
164+
172+
23+
iPad apps
iPhone apps
Google Play Android apps
Blackberry App World apps
IBM Social Apps user downloads
500,000
100,000
20,000
from Apple App Store
from Google Play
from Blackberry App World
Does not include additional Android and Blackberry applications
and downloads from customers ’ internal servers and other sites/stores
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IBM bCase
IBM BGS 2012
IBM Business Agility
IBM Business Process Manager
IBM Canada - Maximo Mobile Resources
IBM Cloud for Midsize Businesses
IBM Cognos Mobile
IBM Connections
IBM Content Navigator
IBM Endpoint Manager Mobile Client
IBM Follow z
IBM Forum
IBM IBV
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IBM Integrated Expertise
IBM Itinsight
IBM Notes Traveler Companion
IBM Symphony Viewer
IBM Mobile Systems Remote
IBM Performance 2012 + ECM
Anwendertagung
IBM Rio
IBM Sametime
IBM Sametime Meetings Viewer for iPad
IBM SCGS 12
IBM SmartCloud Meetings for iPad
IBM SmartCloud Meetings for iPhone
IBM Software Guide

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IBM Software Partner Marketing App
IBM Sterling Control Center Mobile
IBM Sterling Document Tracking Mobile
IBM Sterling Field Sales Mobile
IBM Sterling InFlight Data Management Mobile
IBM Sterling Integrator Mobile
IBM Sterling Order Management
Administration Mobile
IBM Sterling Store Associate Mobile
IBM Sterling TMS Carrier Mobile
IBM Tivoli Storage Manager
IBM XIV Mobile Dashboard
IBM XIV Mobile Dashboard for iPhone
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13. 11/26/2013
Which Mobile Platform?
Gartner has recognized IBM as a leader in the Magic Quadrant
for Mobile Application Development Platforms
Magic Quadrant for Mobile Application
Development Platforms
Ian Finley, Van L. Baker, Ken
Parmelee, David Mitchell Smith, Ray
Valdes, Gordon Van Huizen
Aug 7, 2013
“As unprecedented numbers of enterprises
build mobile applications, the
mobile application development platform
market continues to grow and
evolve rapidly.”
This Magic Quadrant graphic w as published by
Gartner, Inc. as part of a larger research note and
should be evaluated in the context of the entire
report. The full report is available at
http://ibm.co/13TU2Dm
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest
ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties,
expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose
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14. 11/26/2013
Think about what you DON‟T see
Apps
30%
70%
Cross-Platform
Testing
& Analytics
Offline sync
Mobile Application
Platform
Geo-fencing
Security
Direct Update
Integration
Push
Notifications
Why not just use Open Source PhoneGap/Cordova?
Source : open-logix http://www.open-logix.com/enterprise-mobility-blog/ibm-worklight-and-phonegap-comparison/
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15. 11/26/2013
Agenda
Part 1: Building Innovative Apps
Part 2: How a Mobile Platform can help
- What can I do with a mobile platform?
- Why do I need a mobile platform?
- When do I need a platform?
- Which mobile platform?
Successful Mobility
Simon Peel, Mobile Business Leader Europe, IBM
speel@uk.ibm.com @simonlpeel
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