Presentation från IBM Smarter Business 2011. Spår: IBM Cognos Performance. Information is the oil of the future. It will be the resource running our economy in ways not possible in the past. In this era of extreme information organizations need to understand how to find the information that really matters and how to draw intelligence from it. They need to become Analytics-driven. Talare: Juha Teljo, Business Analytics Executive. Mer information på www.smarterbusiness.se

1. How to become an Analytics
driver organization and Why
bother ?
Juha Teljo
Business Intelligence Solution
Executive

2. Information will be the 'oil of the 21st
century.’
Gartner 2010

3. O’Reilly:27.4.2011, Got Iphone, Apple is recording your moves

4. TomTom Caught Selling Speed Data to Dutch Police
PcWorld 28. April 2011
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6. = Analytics Quotient
Realized
=
Potential
The more you infuse analytics into your business, the higher
your AQ and the better you and your business will perform

7. Analytics
Correlates to Performance
Organizations that lead in
analytics outperform those
who are just beginning to
adopt analytics
Top Performers are more
likely to use an analytic
approach over intuition*
Source: Analytics: The New Path to Value, a joint MIT Sloan Management Review and IBM Institute of Business Value study. Copyright © Massachusetts Institute of Technology 2010.
*within business processes
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8. Driving Better Business Outcomes Across the
Enterprise
$300 Million From >1% to $200 Million
in savings <0.5% increase in
& fraud reduction Reduction in product Cash Flow
return rates
$24 Million 600% increase 40% decline
in reduced waste in cross-sell
and fraud in homicide
campaign rates
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9. ALIGNED
Collaboration across
business objectives
AGILE
Highly
AWARE responsive
to changing
Alert, observant,
priorities
informed
and perceptive
FOCUSED PREDICTIVE
Clear understanding of Able to anticipate, look forward
what’s important and set expectations

10. Operations
Human
Resources Product
Development
IT
Customer
Service
Sales
Finance
Marketing
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11. Who is leading the way ?

12. Must balance new user expectations with need for
governance and control
I must deliver
reliable, lower-
I must make cost, secure analytic
faster, more proactive solutions
decisions that drive (IT)
competitive advantage
IT and
Business
Finance
I must align
I expect resources, lower risk,
fast, fun, frictionles set strategy, and govern
s access to access to sensitive
analytics wherever information
I go!
(Finance)

13. New kind of agility and adaptability is required

14. Just as people expect from their social
networks
“I want to connect and share things with the
friends in my life.”
“I want to be updated on what’s new in my
friends’ lives.”
“I want to look back at old times we’ve enjoyed.”

15. They also need in their organizations
“I need to easily connect with people who are
relevant to the decisions I make.”
“I need to better understand the perspectives of
my colleagues.”
“I need to easily access decision history in order to
learn, reference and create best-practices.”
1

16. Social Networks connect decisions across the organization
Strategic
• Few decisions made • Financially oriented
quarterly, annually • Monitored with scorecards and
• Senior audience including CEO, dashboards
COO, business/financial • Understood with complex
analysts analysis and modeling
Tactical
• Decision triggers include
• Daily, weekly, monthly escalations, reporting
decision support periods, product or release
• Mid-level management cycles, etc
including director, VP level • Processes understood but not
formalized
Operational • Data complements expertise
• Driving 1000s of decisions on • Self service autonomy
information now • Take action with
• Broad audience of users across exceptions, alerting and
operational units collaboration
• Highly structured
processes, exceptions driving
response

17. „Expect the Unexpected“
David Axson
© Reuters

18. „But the budgeting process at mo st
companies has to be the mo ineffective
st
practice in manageme It sucks the
nt.
energy, time, fun and big dreams o out f
an o rganizatio (...) And yet (...)
n.
companies sink co untless ho into
urs
writing budgets. What a waste!“
J Welch, 2005
ack
Over 35% of all companies
report that their budget is out of
date within the first quarter.

19. Being Predictive pays off !
Predictive Maintenance of production cars
• Real-time telemetry from car
– 12,000 elements
• Run through predictive models in real time
• Failures predictions generate
– Direction to take car for service
– Information for service centre
Implemented predictive analytics in
warranty claims process
 Reduced warranty cases from 1.1 to
0.85 per vehicle
 5% reduction in warranty cases
 Annual savings of €30m

20. Be Aware - World is changing fast !
Optimize Campaign design
Web: Blogs Optimize Product design
Message Boards Segment Market
Forums, News
Change Detractors to
Engage Influencers
Sense
Act
IBM Cognos Consumer Monitor
Insight
External
Internal Learn
Extract Analyze Build and apply
Integrate Predictive Models
Sales Surveys
Panels
Visualize

21. ALIGNED
Collaboration across
business objectives
AGILE
Highly
AWARE responsive
to changing
Alert, observant,
priorities
informed
and perceptive
FOCUSED PREDICTIVE
Clear understanding of Able to anticipate, look forward
what’s important and set expectations

22. Analytics
Powers Organizations
to Outperform
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