Technology is an intrinsic part of our customers' lives today. Be it social networking, access to real time data or the use of mobile phones & apps – technology is with them, everytime, everywhere. Read on...

1. Imagining the Possibilities in the World of
the Enlightened Customer
John Dunderdale
Vice President - Software Group
IBM Growth Markets

2. The world of an enlightened customer…
Social Data “Appification”
Networking Explosion of everything
If Facebook were a country, with over “Every two days we create as 77bn mobile apps downloads
600 million members it would be the much information as we did expected in 2014
3rd largest population in the world between the dawn of civilization up
until 2003”

3. …creates new opportunities but also significant
business challenges..
Mobile
Individuals • Increased customer expectations
Revolution • The connected consumer
• Accelerated speed of change
• The networked workforce
• Different ways to engage digitally
• The empowered citizens
Social Media
Explosion Enterprises • Redefined customer value
• Evolved business models • Managing across digital and physical
• Optimized digital operations • Significant risk, security, compliance
Hyper • Connected enterprise and privacy concerns
Digitization
• Industry disruption from new
Industries
competitors
• Value migration
• Value migration creates winners and
The Power Of • Industry redefinition
losers
Analytics • Fragmentation
• New types of collaboration

4. Innovating And Redefining The Value Chain
Around The Empowered Customer
Smarter Social
Analytics Business
Smarter
BPM
Commerce
Security &
Mobility Privacy

5. Social Business: Transforming People-Centric
Processes
Social Networking Social Portal Social Content
Social Process & Information
Social Analytics
Management, Lifecycle & Governance

6. Mobility: Engaging Customers Anytime,
Everywhere
Build & Connect Manage & Secure Extend & Transform
Build mobile Manage mobile Extend capabilities
apps devices and apps to mobile
Connect & run Secure my mobile Transform
mobile systems business your business
Key Capabilities Key Capabilities Key Capabilities
• Mobile web, hybrid and native • Mobile lifecycle • Strategy, planning and
app development management implementation
• Enterprise data, service, and • Device analytics and control • Mobile-enabled solutions
application integration • Secure network including analytics,
• Enterprise wireless communications & commerce, and social
networking management business
• Mobile as a service

7. Smarter Commerce: Helping Clients Transform
the Buy, Market, Sell and Service Cycle
Chief Buy Market Chief
Procurement Marketing
Officer Officer
Service Sell
VP of Commerce, Stores
VP of Customer & Operations
Loyalty

8. Security & Privacy: Delivering Security
Solutions across A Comprehensive Framework
Intelligence
Integration
Expertise

9. Smarter Analytics: Evolving from Business
Initiative to Imperative for Every Organization
Transform
through analytics for
breakaway results
Align Anticipate Act
your organization to see, predict and shape with confidence at the
around information business outcomes point of impact
Learn
from solutions that get smarter
with each outcome

10. Business Process Management:
Transforming Critical Business Processes
Chief Customer Officer
Chief Risk Officer
Chief Commercial
Officer
Chief Medical
Information Officer
Chief Clinical Innovation
Officer
…
Processes unify
the organization
around a
common set of
shared interests

11. IBM SmartCloud Business Solutions
Business Analytics Social Business
on IBM SmartCloud on IBM SmartCloud
Smarter Cities Smarter Commerce
on IBM SmartCloud on IBM SmartCloud

12. Embracing
Connectedness
Technology is now driving more
organizational change than any
other force – even the economy.
How are CxOs harnessing this
unrealized potential?