Social Engagement. Insights from the 2014 IBM Center for Applied Insights study “Charting the Social Universe: Social Ambitions Drive Business Impact." 74% define a social business as one that uses social technology to foster collaboration among customers, employees & partners. Over the next 2 years, 2/3 of enterprises plan to increase investments in social. 64% deployed internal and external collaboration via mobile. 82% use social networks to recruit talent. 70% who have social analytics are still not using it. 43% rely on employee advocates to kick-start social adoption. 43% have set enterprise systems to default to social capabilities. Just 8% of respondents have an enterprise-wide social strategy, but they know it’s important… 45% plan to have one in the next 2-3 years. What’s your social ambition? http://www.ibm.com/ibmcai/socialstudy #IBMSocialStudy

1. #IBMSocialStudy
Insights from the 2014 IBM Center for Applied Insights study “Charting the Social Universe: Social Ambitions Drive Business Impact”

2. 74%
define a social business
as one that uses social
technology to foster
collaboration among
customers, employees &
partners

3. Over the next 2 years
2 3
of enterprises plan to
increase investments
in social

4. 64%
deployed
internal and
external
collaboration
via mobile

5. use social
networks
to recruit talent 82%

6. who have social
analytics are still
not using it 70%

7. 43%
rely on
employee
advocates
to kick-start
social adoption

8. have set
enterprise
systems
to default to
social
capabilities
43%

9. Just 8%
have an enterprise-wide
social strategy, but they
know it’s important…
45% plan to have one in
of respondents
the next 2-3 years

10. What’s your social ambition?
http://www.ibm.com/ibmcai/socialstudy
#IBMSocialStudy