"Find out how IBM is reimagining a culture of trust. Imagine how much goodwill you could create and how much your organization could accomplish if you did just one thing: put people first. It may sound simple or even simplistic. But in a world where organizations have been so inwardly focused for so long, it’s actually revolutionary. Follow #TEDatIBM on Twitter to see our new engagement series inspired by TED@IBM, a TED-curated event on September 23.

1. DESIGN AND IMPLEMENT SOCIAL
STRATEGIES TO ESTABLISH A
CULTURE OF TRUST
20%
ONLY
OF BRANDS WORLDWIDE
ARE SEEN TO MEANINGFULLY AND
POSITIVELY IMPACT PEOPLE'S LIVES1
71%
OF CONSUMERS SAY THEY USE
SOCIAL MEDIA TO ADDRESS OR ENGAGE
WITH COMPANIES AROUND CORPORATE
SOCIAL RESPONSIBILITY1
OF CONSUMERS WOULD HELP A BRAND
PROMOTE THEIR PRODUCTS OR SERVICES
IF THERE IS A GOOD CAUSE BEHIND THEM1
OF EMPLOYEES CONSIDER
CORPORATE SOCIAL
RESPONSIBILITY WHEN
DECIDING WHERE TO WORK1 81%
LEARN HOW CORPORATIONS & GOVERNMENT CAN REIMAGINE TRUST
AT WWW.IBM.COM/SOCIALBUSINESS
1) We First, Marketing 3.0: The Rise of Purpose-Driven Social Brands
http://www.forbes.com/sites/simonmainwaring/2013/07/16/marketing-3-0-will-be-won-by-purpose-driven-social-brands-infographic/
62%