Slideshare on key messages from Amplify

1. What We Heard about
personalization
at IBM Amplify 2016
Amplify
outthink
2016
ordinary

2. At Amplify, Brendan Witcher from Forrester noted that we are currently
in the Age of the Customer, where empowered buyers demand a new level
of customer obsession. In this new Age, businesses have a huge opportunity
to turn big data into big business.
Customer, customer, customer.

3. The disconnect
88% of consumers say the
average retailer does not
understand them.
81% of companies say they have
or are close to having a holistic view
of their customers,
Though most seem to intuitively understand the
importance of customer-centricity, there is a clear disconnect
between this “understanding” and reality:
1
but only 37% of consumers say
their favorite retailer understands them.

4. The possibilities
Given this apparent disconnect between the perspectives of retailers
and customers, many retailers are investing in the power of analytics to
make sense of a customer-rich ocean of information—and
putting it to work along with other tactics.

5. How do businesses delight
today’s customer?
It can be difficult for businesses to keep up with the
ever-evolving customer demands.
At Amplify, a high-end furniture manufacturer shared that,
in order to overcome its challenges in pleasing the customer, it needed to:
Focus on mobile,
with responsive
design
Have strong
integration with
procurement
Implement an agile,
cloud-based solution
Utilize insight to
competitive pricing just to name a few...

6. How do you make personal
connections with customers?
One way is through the use of Cognitive Commerce to help you look across
all data sources and glean actionable insights that you can use to give
each individual customer what they want. When this powerful approach
is used correctly, the relationship with the customer grows naturally.

7. The benefits
“Compete by delighting customers
within every single moment that they
engage with us. Evolve your
understanding of them from one
moment to the next.”
JAMES MCCORMICK
ANALYST, FORRESTER
@JFMCCORMICK @FORRESTER

8. Amplify
outthink
2016
ordinary
Take immediate action.
Drive business results.
Find out more about
Commerce insights.
1
EConsultancy, The Consumer Conversation:
The experience void between brands and their customers.
Gain insight.
Take immediate action.
Drive business results.
Find out more about
commerce insights.