The Future Project 2025: The Convergence of Commerce, Mobile, Social Business and HR with Big Data and Analytics

1. The Future
Project 2025
The Convergence of Commerce, Mobile,
Social Business and HR with
Big Data and Analytics
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Ease &
Simplicity Transparency
Personalization Values-Based
Human Data
Privacy, Ownership
& Security
Technology
Predictive, Frictionless
& Automated
Human Resources
The success of a company is now dependant on its
speed of change. Transparency and new roles and
skill sets are necessary to address changing
employee and customer expectations.
Social Business
Proximity is no issue in business, as collaboration
tools are embedded into technology, making it
easy to work with anyone, anywhere.
Cognitive technology predicts and assembles
optimized teams who collaborate together
to produce the best outcomes.
Mobile
The “Human Data Cycle” is fueled by wearables,
sensors, beacons, actions and transactions,
capturing billions of human data points,
which are then assimilated, interpreted,
segmented and analyzed by technology
to deliver back to humans personalized
and predictive choices and smarter actions.
Commerce
Big data, analytics and the Internet of Things have
shifted the Internet to power “Inter-Me’s” where every
individual’s digital experience is unique to them
based on their actions, collected through billions of
human and environmental data collection points.
New Roles
HR Analysts
Change Agents
Core Themes
Wearables
Emotional
Intelligence
Marketing
is recruiting
Data guardianship
drives employee loyalty
Data Storyteller
Core Themes
Data guardianship
drives employee loyalty
No delineation of
work/personal life
New Roles
Core Themes
Regulatory
Decisions
Constant reforming
of “tribes”
Quality and capacity
of data points
Mobile is no longer
a category but
omnipresent as
part of the Human
Data Cycle
New Roles
Understanding the impact of the
convergence of Big Data, Analytics,
Commerce, Mobile, Social Business
and HR in the next 10 years
is paramount, in order to find a
new way for brands to work,
engage and connect with
employees and customers.
That’s why we handpicked 30
forward-thinking professionals
across industry that we call
“Futurists” to think critically about
what this impact really could be
for employees, customers,
industries and the enterprise.
Here is their vision for this
convergence in 2025.
Customer Journey
Analyst
New Roles Core Themes
Complete customer
contextualization
“Comm-cierge”
(Delivers products before
you know you need them)
Data guardianship
drives brand loyalty
Trust as Currency