Weitere ähnliche Inhalte Ähnlich wie Retail Mobility, Productivity and Security (20) Mehr von IBM Security (20) Retail Mobility, Productivity and Security1. ibm.com/maas360
UnifiedEndpointManagement.com
LEARNMORE
RETAILMOBILITY,
PRODUCTIVITY,
ANDSECURITY
Enhancementstothecustomerexperiencearehelpingmakemobilityasuccessintheretailindustry;however,security
challengesneedtobeaddressedtoprotectdataandprivacy.TheInternetofThings(IoT)maybethefarthest-reaching
futureITinitiativewiththemostpotential—alongwiththegreatestcomplexityandrisks.Thediversityofdevices(e.g.,
smartphones,tablets,laptops,desktops,andIoTsensors)requiresaunifiedendpointmanagement(UEM)platform.
Accesstocloudappsoncorporate,sharedandpersonal(BYO)devicesaretheessentialingredientstosuccess.
Theretailindustryismovingquicklytoembracethevalueofmobility
foritsemployeesandcustomersinthefaceofsecurityrisks.
Reducing
costs,11%
Improvingoverallin-store
customerexperience,11%
Increasingfoottrafficin
storelocations,16%
Developingstrategiestoensurewe
interactwithourin-storecustomers
ontheirmobiledevices,9%
Protectingcustomerdata
andprivacy,32%
Devicesneedtodeliverahigh-qualityexperiencetocreateintuitivemobilemomentsforemployeesandcustomers.
Businessesrequirean
economicaldevicethatiseasy
tomanageandreliable.
However,securityisnotnearthetop
oftheprioritylist—availablesecuritypoliciesand
biometricswerenotfrequentlycitedconsiderations.
Trainingandenforcingcorporatesecuritycompliance
policiesforstore-basedemployees,28%
Althoughcustomerandcorporatedatasecuritywerenottopbusinessinitiatives,theywereidentified
astwoofthetopthreechallenges.RetailITleadershipneedstobalanceproductivitywithsecurityto
effectivelyruntheirorganizations.
oforganizationssurveyedcitedEASEOFUSE(i.e.,intuitive)asthemost
importantconsiderationwhenitcomestothemobiledevices(i.e.,laptops,
smartphones,tablets,etc.)thattheyprovidetoin-storeemployees.
Price 33%
Easeof
management 30%
Batterylife 27%
Operatingsystem 25%
Availablesecurity
policies 16%
Biometrics 7%
Growingthecommercial
valueofourcustomer
relationships,8%
Securingcorporate
(i.e.,store)data,8%
Othertopconsiderationsinclude:
Top5MostImportantBusinessInitiatives
IMPORTANT!In-storeEmployeeAccesstoMobileBusinessApps
TopBusinessandOperationalChallengesManagingIn-storeTechnology
DiverseDevicesIn-storeEmployeesUsetoAssistCustomers
MostImportantConsiderationsforIn-storeEmployees
andtheirMobileDevices
BringYourOwnDevice(BYOD)-OKforIn-storeEmployees?
37%
50%
CURRENTLY
Toprovideabettercustomerexperience...
Althoughdesktopscontinuetodominate,retail
businessesshouldbeabletomanageandcontrolall
deviceswithaUEMplatform.
Mobileappsarepartoftheresearch,customerinteraction,andbuyingprocess.Asindicatedbelow,employeesrequire
accessfortraining,businessinsight,andcustomersatisfaction.
IoTInitiativesareStartingtoTakeOffatStoreLocations
IoTinitiativescreatevaluablesourcesofinformationtohelpbusinessescreatenewstrategiesand
executewithahighdegreeofaccuracy.IoTcanalsohelpcapturesensorinformationtoprovide
intelligenceaboutcustomerbehavior.
IoTpresentshugeopportunitiesforretail.ITneedstospearheadbusinesstransformationbysecurely
deployingandmanagingIoTprojectsatscale.
oftheorganizationssurveyedpermittheir
employeestobringtheirowndevicestowork.
Dedicatedcomputer
(i.e.,terminal,desktop) 61%
Smartphone 42%
Tablet 31%
Rugged,single-purpose
device(scanner) 24%
Sharedlaptop 18%
oforganizationssurveyedcurrentlyhaveoraredeveloping/launchingwithin
12-24months,IoTinitiativesinvolvingindividualstorelocations.
Appsarecriticalorimportant,
61%
arecurrentlyconsideringIoTinitiativesinvolvingindividualstorelocations.
13%
65%
Appsarecriticalorimportant,
58%
24MONTHSFROMNOW
IoT
AMajorityofStoresUseDigitalKiosks
TheBiggerTruth
ThemixoftabletsandIoTdevices(e.g.,LEDscreens)requiressecurityandmanagementwithUEM,
andthatincludesunmanagedandshareddevices.
Alldevices,includingthoserelatedtoIoTinitiatives,havebecomeanessentialpartofinteractingwith
customersandavaluablelinkinthepurchasingprocess.Retailorganizationsneedtoupholdhigh
securitystandardsfortheirdevices,businessapplications,andcustomerdata.Clickthelinksbelowto
learnmoreabouthowIBMMaaS360unifiedendpointmanagementcanhelpretailITleadersmanage
andsecuredevicesatscale.
oforganizationssurveyedhavedigitalkiosks/digitalsignagedeployed
inthemajorityoftheirstores.
24%
havedigitalkiosks/signagedeployedinselectstores.
34%