We all are fascinated about the games that are coming on the latest iOS platform, but which ones are really making a difference. The iOS Game developers need to understand the core concepts behind the success of any game. In this presentation, I have made it a point for the iOS Game developers to show them the steps for execution for any game. Beyond basic fundamentals and gameplay, what else is needed for not only developing a game on the iOS platform, but also understanding from the experts on their that are doing it. I would be waiting for your views, comments, taunts etc on imran.ladiwala@gmail.com Cheers Imran A.L.

1. What Made Subway Surfer surf
through
By: Imran A.L.

2. Is it only about graphics?
• Graphics of the game
are definitely nice &
cute for the iOS
audience
• But is it the graphics
that they want?

3. Lets take it bit by bit
App Store Gameplay Leaderboard

4. App Store Gameplay Leaderboard
• You don’t get
665 ratings &
4.5 stars
if your game is not
appealing enough

5. App Store Gameplay Leaderboard
AEO Thumbnail
• The game does not
get affected with the
recent AEO (App
Engine Optimization)
that apple did.
• It does not ride on
keywords or searches.

6. App Store Gameplay Leaderboard
AEO Thumbnail Free Vs Paid Screenshots
• Beautifully made
thumbnail exciting
enough for any one to
give it a read.
• Trust me on this,
‘Making an exciting
thumbnail is a skill & not
every graphic designer is
skilled for it’

7. App Store Gameplay Leaderboard
AEO Thumbnail Free Vs Paid Screenshots
• The Game is free with in-app purchases
• Honestly, I love these games as it allows
me to try out the game and get the
premium content only if I am hooked on
to it.
• And somewhere Apple also love these
apps
* It’s the only reason why they have removed
password restriction for free apps in iOS 6

8. App Store Gameplay Leaderboard
AEO Thumbnail Free Vs Paid Screenshots
Read the game description:
• Dash as fast as you can!
• Dodge the oncoming trains
That’s it!
It cant get simpler than this.
• As an app store addict, I do not see any
one reading more than 2 lines for an app.
• Its like a typical resume, you either like the
summary or you don’t like the resume
itself.

9. App Store Gameplay Leaderboard
AEO Thumbnail Free Vs Paid Screenshots
Out of 5 screenshots:
1 is an artwork,
3 are gameplay &
1 is in-game gratification

10. App Store Gameplay Leaderboard
• Shelf life of a general
entertainment game is not
more than 5
minutes/session
• You do NOT want to loose
out a single second from
those 5 minutes
• Therefore, tap on screen to
play. SIMPLY BRILLIANT!

11. App Store Gameplay Leaderboard
Once the player has downloaded your
game, the very first question he asks is:
• Why The Hell Am I Playing This
Game?
And one of the answers is:
• Missions/Achievements
The game has to be compelling, engaging
& challenging, that the player should be
unable to leave the device.
*An extremely difficult task but
challenging for a developer

12. App Store Gameplay Leaderboard
Limited Call to actions:
• Do not throw like 10 call to actions on
the players face (out of which 8 are
to buy something for cash)
• Gradual upgrades – let him feel the
growth rather than giving him the
end of the game
• Remember – the higher your DAU,
the more are the chances for you to
get your app discovered

13. App Store Gameplay Leaderboard
Friendly Leaderboard:
• Genuinely, I do not wish to see how
many co-players have scored millions
and billions of points.
• I want to see my friends score.
• Beat their score

14. Imran A.L.
Email me your views on:
imran.ladiwala@gmail.com
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