The slide show from the training on the 8th of June. Training on Facebook and Blogging!

1. Social Media
Marketing
Steve Tonkin
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

2. Session 2 Facebook Aims
-Building Facebook page
-Integrating with website
-Finding, evaluating applications
-Getting liked
-Accessing the impact of Facebook
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

3. Aims Blogging
-Blogger / Wordpress?
-Blog on site or separate?
-Set-up blogs
-Adding widgets / plugins
-Feedburner
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

4. Other bits... ( if we have
time )
-Google analytics
-Hootsuite / Ping: editing networks from one place
-Any questions?
-AT ANY POINT STOP ME!
-ASK QUESTIONS
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

5. Facebook
Let’s have a look at your pages!
You can create pages for
Testing!
Fun!
Money!
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

6. What should we be.....
Profile - Real Person
It is against Facebook rules to run a company as a
Profile
It is against Facebook rules to run multiple profiles
Page - Company / Brand /artist /
You have control of who sees you
Group - Community based page
Everybody talks and sees everybody
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

7. Facebook - URLS
www.facebook.com/pages/
www.facebook.com/insights/
www.facebook.com/places/
www.facebook.com/username/
www.facebook.com/apps/directory.php
www.facebook.com/advertising/
www.facebook.com/help/
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

8. www.facebook.com/pages/ - Some gotchas!
To get names working you need more than 25 likes
If you have multiple admins and they delete you or
you delete all the admins there is NO way back.
If you want to change the name of your page you
have to reduce you likes to sub 50!!
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

9. www.facebook.com/pages/
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

10. www.facebook.com/pages/
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

11. www.facebook.com/pages/
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

12. www.facebook.com/pages/
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

13. www.facebook.com/apps/directory.php
Not all apps are the same!
Look at the reviews - also number of reviews
Check the wall of the app and view comments
How many Active users does the app have
Have a look at the discussions
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

14. www.facebook.com/apps/directory.php
To find the app you are after!
Search by name
Search by keyword
Check the categories
Look at other pages!
Apps are growing by the day
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

15. www.facebook.com/apps/directory.php
To install app on a page
Choose the app by clicking on it
left is link “ Add to my Page”
That’s it!! once added you configure from the page
If it’s not for you simply edit page click apps and
tick cross to right to delete from page
REMEMBER to also delete from your profile too
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

16. Find 3 apps
Have a look at the apps and find 3 that could be of
benefit.
Install on your page.
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

17. www.facebook.com/insights/
Facebook stats
All pages have them
You can also connect your website as well
Green button on right!
Just paste in meta tag on home page
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

18. www.facebook.com/places/
First Check in on mobile device
Then via web browser find the place
Then click is this your business?
Follow the process
You’ll need a scan of a utility bill to prove it’s you
You have to do this via your profile make sure it
conforms to Facebook rules!
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

19. www.facebook.com/username/
The URL that your page has
old
www.facebook.com/pages/example/
12354759727
once you have 25 likes you can change it to
whatever you like
www.facebook.com/muchbetter
Look out once set you cannot change!
In future URL SEO
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

20. www.facebook.com/advertising/
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

21. www.facebook.com/advertising/
Pay per click advertising
Adds appear on the right side
Two types -
Stories -
Advertise likes and joins to you connected users
Adverts -
Promote with a picture and text your facebook page,
event, app or even website.
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

22. www.facebook.com/advertising/
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

23. www.facebook.com/advertising/
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

24. www.facebook.com/advertising/
We have given all our Life history to Facebook
You can aim your ads by:
Our interests
Our Relationship
Location based
Lots more just click advanced tab!
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

25. www.facebook.com/advertising/
Set your daily budget
Set your pay per click
Schedule your ads for maximum effect
REVIEW REVIEW REVIEW!!!
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

26. Please Like me......
Content is King!!
Just like a website, ask why should people like your
page.
Post at least once a day.
Know the use of your page.
Look at insights, who is liking your page
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

27. Please Like me......
Like similar pages and include on your page
Post on similar pages promoting your page / site -
only if it is relevant!
DO NOT SPAM
Get users posts on your page
Open questions is status
Start a poll
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

28. Please Like me......
Add like button to your:
Website
Email marketing
Social bookmarking tools
Update - send message to all followers
DO NOT SPAM!
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

29. Example Page
http://www.facebook.com/pages/Gozebra/
176444335745095
Set up with example images with sizes and also
applications
iFrame app - essential this allows you to customise your
pages easily
Youtube - for posting a page of video
Twitter - can cross link to save time Good or Bad?
Events - do not just have to be real events!
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

30. BLOGGING
Wordpress.org or Blogger.com or .....
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

31. Wordpress
Original with a long long history
Massive following
Amazing amount of plugins!
Can run as a website with the right set-up
Amazing amount of themes - free and paid
Many many developers
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

32. Wordpress
Can work from wordpress.org
http://example.wordpress.org or even foe a fee
http://mydomain.com
or
Download the code and add to your own site
You need FTP Access and the server MUST run
PHP (language) and MySQL (database)
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

33. Blogger.com
Owned by Google
Very easy to set up
Just need a Google account
Preset templates lots of “gadgets”
Need about 50 good posts before properly indexed
by google.
Building links back to your website from a very High
page rank site.
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

34. Separate or part of site
IN SITE
If you do not have much content
You cannot edit your site and need a developer to
change pages - great news system
Want your site to get indexed better
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

35. Separate or part of site
SEPARATE
Want to drive traffic at site - Link building
You site is old and has allot of content
You do not have access to the code of the site
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

36. Experiment - It’s free
There is no limit to the sites you can have!
You might even make money out of them
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

37. Where to start
wordpress.com off site
Just click get started
wordpress.org on site
Just click the download. Then you need to
FTP this file to your webspace and follow
http://codex.wordpress.org/
Getting_Started_with_WordPress#Installation
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

38. Where to start
Blogger.com off site
Just click get started!
Just follow the step through if you do not
already have a Google account.
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

39. Other bits...
Systems that post to different platforms
http://hootsuite.com/ (my favorite)
http://ping.fm/ (pretty good)
There are more.....
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet

40. Google
www.google.com/analytics/
If you do not have stats on your site. How do you
know if your being successful?
Free amazing amount of info.
Link tracking
http://www.google.com/support/analytics/bin/
answer.py?answer=55578
This is a link building tool so you can track links in
analytics
www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet