1. Poster Development
Superior influence
Our main influence on the creation of our poster was the ‘role models’ poster. We were
influenced by the idea of the utilisation of the four characters. We wanted to create a model
of our poster which enabled us to utilise our four characters.
What we found most effective about the poster was the white background which adds
simplicity to the poster. The effective centre images of the four characters are utilised well
as it represents their unity. This made us develop the idea of having our main image of the
characters as one whole image.

2. Digital representations of Initial posters ideas
First design
We felt this digital representation of our initial design did not look user friendly or
appealing. The background colour was too strong and didn’t really adapt to our genre as we
felt simple primary colours complement the comedy genre. We wanted to utilise the ID
cards in this poster design but we felt it didn’t work effectively due to a number of factors.
One significant factor was the ID cards were all different sizes thus making the utilising
much more inconsistent and less appealing to the audience. However, the positives from
this digital representation were that we gained new ideas for fonts. An example of this is the
title ‘four’s a Crowd’ font was used for our chosen design. Also the font for the characters
name’s on the top of the poster was used in our main poster.
Second Design

3. We thought this digital representation was much more effective and appealing. Firstly, the
layout of a landscape image creates a more user friendly space which is vital in a comedy
poster. The centre image of all the characters creates a more professional and conventional
outlook towards the poster. Furthermore, the centre image allowed us to dictate other
conventional elements such as the tag line and external ratings.
Evidence of Poster Construction
This section will show how we constructed the poster from scratch and what techniques we
used to achieve our poster.
Cutting the character images
The screenshot shows how we used a cutting tool to utilise our photos and use them for our
poster. This screenshot shows the level of cutting out we had to use because the image
needs to be properly cut out or the final image will look jagged and unprofessional. Also we
zoomed in by 400% on Macromedia Fireworks to make sure our cutting was as clear and
fully completed.

4. Aligning each Character Image
The positives with using Fireworks were that we were able to move the images around
freely. This enabled us to find the best way to merge all the characters into a grouped
central image. We dictated each image of the characters and tried to work out which
formation worked effectively. As a group we spent a good deal of time trying different
combinations. This was time well spent because looking at our final product we feel the
combination we have chosen works effectively.

5. Background images and colours
We tried a variation of colours schemes and background colours to emphasise the comedy
of the centre image. The blue background we thought was reasonably successful and was
playful with the eye. However, we still wasn’t convinced blue was powerful enough to be
appealing.
Fonts and Colour schemes

6. We felt the need to explore different colours. We really liked the white title but and the
blue sub texts. We felt conventionally it adds the simplicity and comical element of the
poster. However, we disliked it because we wanted our poster to stand out in the
competitive media market.
Audience Feedback
We were given very positive and constructive feedback which we could use to better our
poster. Here is some of the feedback we were given;
• Organise the names in a better fashion
• Align main centre image more concisely
• Cut the characters more closely
• Add the date of the film
Final Poster Construction
Below is our final poster we feel very proud about the poster. The poster is very effective The colour
the red, white and black theme enhances the poster makes it more powerful. coordination
works
effectively and
combines with
the main title
Utilised the
theme of red
and black
colours to
Tag line enhance the
which we ratings
feel is
indispensa Important
ble for our convention for
poster. a film poster.
Standard
Main centre image ( all four
poster
characters) stands out.
convention