1. Media Innovation Center
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2. 3
ICT = engine of economic growth

3. Why IBBT?
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2005
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2012
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2015
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Revenue In the last 5 years IBBT doubled
in size and established itself as a
reference in ICT in Flanders
In the next 5 years we should
accelerate the growth
and establish ourselves as an
international reference
in terms of scientific, market and
people excellence

4. The challenge
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5. Blazing platforms
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Europe will have to wait for an
entrepreneurial culture like
Silicon Valley’s.
The beginnings of such a
culture have taken root in
recent years.
Economist Feb 2011

6. 7
CONTENT
~
APPS

7. How to organize innovation?
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8. Martijn Bal
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 More than 20 years of
experience in the media
sector.
 Active in different
production companies
 Head Entertainment at
VTM and assistant net
manager at VRT.
 Head of Digital Media
Vmma

9. Mission statement
MIC is an expertise center in media
innovation for the Flemish media
sector, that closely tracks
developments in basic research and
translates those into tangible and
achievable pre-competitive
innovation projects with quick
results
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10. Goals
Strengthen
competitiveness
Result oriented
organization
Activate & engage sector
30/01/2015 11

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12. Digital products
Micro payment
CRM-based applications
MediaFair & Journalist-entrepreneur
Personalized TV
Data-driven journalism
Editorial system for small publishers
Second screen applications
Tools for multimedia story-telling
Editorial tools for multimedia production
Filter inappropriate comments
Automated categorization of articles
Next-gen CMS for digital products
Journalism tools
Measuring digital
consumption
Production tools
CRM

13. Activity list
Transition of VRT Medialab
Appoint director
Appoint program commission with
representatives of the sector
Continue fact finding in the media sector
Complete core team
Program- and project definition
Start projects
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14. Martijn.Bal@ibbt.be
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15. Theegg10 - password: Theegg10 Theegg11 - password: Theegg11