This document discusses personas and how they can be used to communicate user research findings within an organization. It covers: 1. What personas are and how they represent target users through fictional profiles based on user data. 2. The benefits of using personas over big documents, including how they promote collaboration, communication, and empathy for users. 3. The process of creating personas through workshops that analyze user data, create fictional profiles, and prioritize key users. 4. Methods for using personas like walkthroughs, prioritization lists, and moodboards to guide design decisions.

2. Overview What are we going to do today?

5. Introduction to UCD - HCI User-Centered Design – Human-Computer Interaction

8. Introduction to User and Task analysis User and Task analysis

14. Personas What are Personas?

20. Big Documents Do you enjoy reading 100+ page documents?

23. Creating Personas Different steps towards Personas

26. 2. Convert factoids to post-its

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31. 6. Create skeletons & prioritize

33. Benefits Why use Personas?

36. Methods Collaborative exercises using your design

42. Personas 2.0 Using Web 2.0 to communicate Personas

44. Personas 2.0