1. REEL
MY VIDEO LIBRARY
Design by: Meghna
Student Project. General Assembly UXDI Winter 2013

2. one stop shop
weird stuff
lack of diversity
“your” library

3. ABOUT REEL
About the Product:
Reel is a mobile app that indexes your available movies from multiple sources
and allows you to search for and purchase them in one easy library. Reel
allows you to send the video to your computer/device, so it’s ready to watch. "
"
About the Project:
Reel is a new start-up based in the Bay Area. Reel is looking to create a
unified movie watching experience for the consumer across their multiple
libraries.
The team was given the constraint of focusing on the iphone and web as their
primary method of delivery. "
REEL
MY VIDEO LIBRARY

4. SAMPLE SCREENS
home screen
product detail screen
preview the app: Reel: My Video Library
REEL
MY VIDEO LIBRARY
purchase

5. CASE STUDY

6. DESIGN RESEARCH
Methods:"
"
•
•
•
close user interview"
walk-through"
calendar-viewing"
We conducted a close user-interview, focusing on their purchasing
experiences. We asked them to walk us through their day and looked
for moments where we felt an appropriate use of technology could
improve their experience. !
"
"
Findings:
While technologically savvy, the user valued privacy and control. !
One area in which the user did use online shopping was films.
However, the user was forced to search across his multiple resources
to discover if a particular movie was available to him. !
"
Opportunities Identified: "
We identified an inefficient fragmented experience. There was a need
for a way to unite multiple resources into one searchable index."
"
REEL
MY VIDEO LIBRARY

7. DESIGN ITERATION
ITERATION 1
Method: We tested four users with a paper prototype in a participatory design session. We had
the users run through the prototypes with minimal intervention to identify areas of discomfort.
"
"
REEL
MY VIDEO LIBRARY

8. DESIGN ITERATION
Method: "
The team created a prototype using POP that
simulated the flow of the app"
AWARENESS
Awareness of the product"
"
AM
S
REEL
MY VIDEO LIBRARY
LE
P
SET UP AND FIRST RUN"
First time experience
- setting up an account
CORE PRODUCT EXPERIENCE"
Browsing genres"
Selecting movie"
"

9. DESIGN TAKE-AWAYS
beware “magic” steps
remember mobile
be obvious
it’s the minimal viable product
design solutions /= human solutions
REEL
MY VIDEO LIBRARY

10. THANK YOU
MEGHNA DHOLAKIA
meg.dholakia@gmail.com