IAR Fall Conference speaker Matt Dollinger, head of industry relations for Trulia,reviewed some of the best tools for engaging today’s sellers.

1. Right Tools
Right Price
Right Outcome
Matt Dollinger
Head of Industry Relations
Trulia.com
Matt@trulia.com

2. My name is Matt… @mattdollinger

3. Why did I focus on listings today?

5. Right Tools
Right Price
• Before
• Tools to help you educate your audience
• During
• Tools to help you get the listing
• After
• Tools to help you keep it priced effectively

6. But first…
I want you to change your mindset

7. Relationships don’t
matter…*
Why becoming a Challenger leads to top producers.

9. The Challenger Sale

10. It’s not because relationships no longer
matter – it has become the nature of
the relationship that matters

13. Why is this important today?

14. More available information

15. Tough Decisions to Make

16. Widespread Lack of Trust

17. Permanent Connectivity

18. Paralysis by Analysis

19. What are they looking for?

21. Traits of the Business Challenger?

22. Do these traits instill trust and leadership?

23. Challengers teach their customers.

24. Challengers tailor their message

25. Challengers control the sale

26. Right Tools
Right Price
Right Results
How to become the Challenger with your current business

28. Data is the differentiator

29. Before
Tools to help you educate your audience

30. Keeping Current Matters

31. Keeping Current Matters

32. Altos Research

34. The Thing

35. The Thing

36. The Thing

38. Connect MLS

39. Connect MLS Market Report

40. Direct Mail?

41. Direct Mail – STILL a great way to prospect

42. Scribd.com (website in a box)

44. During
Tools to help you get the listing

45. Agent Metrics

46. Agent Metrics

47. Agent Metrics

48. Keeping Current Matters

49. Keeping Current Matters

50. Keeping Current Matters

51. Realist Tax Record Search

52. Realist Tax Record Search

53. Realist Tax Record Search

54. Realist Tax Records

55. Cloud CMA

57. Cloud CMA

58. Cloud CMA

59. Connect MLS

61. After
Tools to help you keep it priced effectively

62. LEAP Real Estate Reporting

63. Leap Real Estate Reporting

64. Leap Real Estate Reporting

66. Showing Time

67. Showing Time
Company A

68. Company A

69. Company A

70. Open Home Pro

76. Caution: Shameless Trulia Plug

79. Become a Real Estate Challenger

80. And most importantly…

81. Courtesy of David Armano – www.DavidArmano.com

82. THANKS FOR
COMING!
Matt Dollinger
Head of Industry Relations
Trulia.com
Matt@Trulia.com

83. Appendix

85.  Teach

86.  Tailor

87.  Take Control