10. Option 1
Defensive play to maintain our top converter
Great, localized content (specific to the niche)
Photos from the city (stock or original)
Include “San Jose” in the main call to action
halo18.com
11. Option 2
Go on offense - Improve the low converter
Great, localized content (specific to the niche)
Photos from the city (stock or original)
Include “Sunnyvale” in the main call to action
Consider a local value prop/selling point
halo18.com
12. Opportunity
In this case…
Converting at site average means 12 more leads week
That’s an incremental 624 leads per year
Or, $6,240 in revenue on traffic that already exists
Just from Sunnyvale, CA
halo18.com
13. Extra Opportunity
You can also use this info for…
Geo-targeted Paid Search campaigns
Ego-bait aimed at Google+ sharing
Add keyword – exactly matching – (not provided)
Sort cities with the most signed in visitors
Create content pieces around those cities
Strong CTA to share on Google+
halo18.com
14. If you’ve already got
traffic, odds are you’re
sitting on local gold mines.
You just need to find them.