Lemuel Goopio and Ian Gallardo were both active members of various cultural organizations during their undergraduate careers including PASS, APASO, and Midwest Asian American Students Union. They discuss how being involved in these organizations contributed to their success after graduation. They provide advice to undergraduates to focus on developing their personal brand through platforms like LinkedIn, blogs, and their own websites to help others learn about them.

4. Breakup

7. Personal Brand

8. 20 years ago, how would I find out information about you?

9. phone letters friends/family conversation

10. 20 years ago, how would I find out about you during a job interview?

11. Resume Cover letter References

12. TODAY How would I learn about you

13. Resume, Cover letter, References…

16. How does this affect me?

17. RECESSION

18. 12%

19. FEW job openings in a competitive market

20. Get ahead, stay ahead.

21. Personal brand “…Deciding how you would like people to see you and then working on publicly being that image.”

22. 1. We seek information in a different way (google) 2. Social media taking the spotlight

25. 75%

26. Social media allows you to shape your brand, instead of talking about it.

30. Linkedin

33. Facebook

36. Yourname.com

39. Yourblog.com

42. Not as important: Twitter

46. Be yourself.

49. Transitions Samantha Reyes Kristen Mendiola

50. Become Legendary

88. Testimonials / Testimonies / can I get a witness

89. What kind of PASS member are you?

90. What kind of PASS member do you want to be?

91. What kind of legacy will you leave behind?