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@ #GenYOTT

    Ian Capstick
    twitter.com/iancapstick
      www.mediastyle.ca
effort




                   load


         fulcrum
Mary Kay
Distributor




            1st level       1st level         1st level       1st level


2nd level   2nd level   2nd level     2nd level   2nd level     2nd level   2nd level
Anthony Bourdain
idea                             cook book
                                          tv show
attention & success                  companion book
                      words             book tour
  wants to tour        and
                      food             articles / tour
     world
                                           online
                                           online

                              attention & success
Chris Brogran
Buy it for
Pages 113 - 143
on leverage
effort




                                       load



 Time        Great People          Consistency
             (including his Mom)


Technology      Delegation         Community
Social Capital Creation
Social Capital Evaporation
Tips on making leverage
   work authentically
Keeping perspective and meeting expectations
Objective vs. goal
Use the phone. Yes, really.
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