2. The problem we faced -
The idea root up in our mind when we missed a great opportunity.
We realized that it happened because we weren’t aware about
that.
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3. General Problem
We realized that we were not the only ones to miss such opportunities.
According to a survey, 75% of competitions face lack of participation
because of lack of publicity.
Also, about 70% students are unable to participate in competitions
because they don’t know where to look for competitions that interest them.
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6. Increase in level of
participation
Reviews and
experiences
Infoogle
Students
Interaction Forum
Means of
communication
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7. Marketing Strategy
Phase 1
• Online Marketing
• Campus Ambassador Program
Phase 2
• Promoting Cross-college
participation
• Tie up with college clubs/societies
Phase 3
• Global Ambassador Program
• Google Ad-words
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10. Our Target
Phase 1
• 5000+ Registered Members
• 50,000 Social Outreach (Facebook,
Twitter, Google+)
Phase 2
• Tie up with 1000 College Clubs
• 50,000 Registered Members
Phase 3
• 1 Million Registered Users
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