most appreciated ppt , use it in a good manner ,

1. Name: Priyanka .D.velgekar
Roll no. 55-2013

2. Make it great!!!

3. Introduction
Type : wholly owned subsidiary of yum!
Founded : Wichita Kansas , USA 1958
Founder : Dan and Frank Carney
Slogan : MAKE IT GREAT
Franchise owner in India : Rajan Khilachand
in Goa Pizza Hut has 2 outlets (Cangulate, Margao)
Upcoming project in Panjim .

4. Logos
1958-1967
1967-1999
1999-PRESENT

5. MISSION
“To be the best pizza for every pizza occasion”
“ Alone we are delicious, Together we are
YUM!”
We are P.E.A.R.L.S
PASSION for excellence in Doing everything.
EXECUTE with positive energy and need.
ACCOUNTABLE for growth in customer satisfaction.
RECOGNIZE the achievement of others and have fun doing it.
LISTEN and more importantly, respond to the voice of the
customer.

6. VISION

To make the people know that for all the eating
items they desire to eat can be made available in
minimum time without our effort excluding
money.

To improve the well being of our
customers, community and people connected to
our enterprise. “RUN GREAT RESTURANTS”

7. OBJECTIVES
their goal is to reach 85% recognition of the new
product in their target market.
As with all businesses, the most important goal
of a company is to increase revenue and profits.
Customer satisfaction is for most.
Practice what we preach: integrity, ethics and
open communication.

8. SWOT Analysis
Strengths
 Name recognition is the biggest strength.
 Full service restaurants as well as delivery
service.
 Offers large variety of products to their
customers.
 Marketing of the company is also another
bigger strength of pizza hut.
 Good quality products at affordable prices.

9. weaknesses
 Dissatisfaction among loyal customers.
 Higher overhead costs, due to restaurants.
 Good quality and good service results in high
prices.
 Lack of parking facilities is another weakness.
 They mostly operate in urban areas.

10. opportunities
 can
increase
revenue
with
their
new
innovative pizzas, new flavours and recipes.
 They
can
also
provide
more
attractive
environment.
 They
can offer discounts, offers and coupons to
acquire market share.
 New online ordering
system.

11. threats
 Increasing competition in the pizza industry.
 Rising prices of cheese
 Also faces competition from other international restaurant
chains like Kfc,Mc Donald's , dominos.
 Local restaurants also provides pizzas at more affordable
prices.
 Even the grocery stores provide frozen pizzas and makeit-yourself pizzas.

12. Growth strategies
Product
Targ
et
mar
ket

17. Marketing strategies
or 4 P‟s of marketing
Product
Price
Promotion
place

18. Marketing strategies
4 P’s of marketing
Product
Promotion
Price
Place

19. Price
 Pizza
hut has successfully used the high
/low pricing strategy when setting the retail
price of its products.
 Pan
pizzas start at just Rs 44/-
 Pizza
hut is using low price for meal and
expensive for high end.

20. Promotion
Advertising through

bill boards
 TV ads
 Pamphlets
 Social media
 Sales
promotion

21. Place

outlets are Located in highly crowded places.

34,000 outlets in 100 countries.

It calls itself a family restaurant rather than
young generation eating point.

The seats, couches are comfortable to seat.

Usually seen in airports & shopping malls.

Nice music is played at the back.

The bell- tradition of pizza hut.

22. Location in India

Entered in 1996, opened its first
restaurant in Bangalore.

Not included all kinds of pizzas like
elsewhere.

Menu as per Indian customer.

Opened its 1st vegetarian restaurant in
Surat , Ahmadabad, Mumbai Chow
patty.

23. Pizza hut STP in India
STP
Segmentation
Targeting
Positioning

24. Segmentation

Segmentation
refers to identifying the areas
where people `have high disposable income.
 Pizza

hut works on following segments
youth
 Dual
 Age
career families
group is 12-30 years.

25. Types of segmentation
geographic
demographic
segmentatio
n
behavioral
Psychographic

26. targeting
Middle level and upper middle level
Based upon lifestyle,
life, and spending behavior
social
Teenagers of school & collage
freshmen.

27. Positioning

Pizza hut has done their positioning in the target
market by keeping in view two basic factors:
 Quality
 Frequency
 „customer mania‟ which makes customers unique
dining experience.

28. Customer service

Differentiate in terms of needs & value to the company .

Customer mania a kind of service.

Customization based on income groups, income level, age
& life style.

Provides products at affordable prices

Online ordering system

Hot line for complaint redressal.

Unique dinning experience .

29. References
 www.investopedia
 Business
case studies
 Economic times
 Business
 Visit
of India
insider journal
to pizza hut Margao
 Retail
Nayar
management by Sujit

30. Competitors of pizza hut