What are some of the key trends in mobile that everyone should be aware of? The slides were used during a lecture on mobile technologies for business and management students of an E-learning Summer School course. It includes various links to additional resources, so it can be used as a starting point in the exploration of what's hot today in the mobile, consumer focused sector. You can also find the full video of the lecture and a short recap on my blog: http://ialja.blogspot.com/2011/07/5-key-mobile-trends-you-should-know.html

1. From apps to location and into the cloud:
5 key mobile trends
you should know about
everyone
Presented by:
Alja Isaković

2. Hm, why should I care?
Image source: Cheezburger.com

3. “Within the next 5 years
more users will connect to the
Internet over mobile devices
than desktop PCs.”
- Mary Meeker, Morgan Stanley analyst, 2010 (source)
Want to know more? Morgan Stanley: Internet Trends report, 2010 Image source: Opera mini and mobile

4. In other words:
mobile devices are getting popular
wd co
ld cro ol
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o wd
Want to know more? Mashable: Mobile By The Numbers [INFOGRAPHIC] Image sources: IconFinder, Apple, Google

5. Let’s explore 5 key mobile trends
that are changing the way we
study, work and socialize
Image source: Apple (Mac OS X icons)

6. Interactive learning
gets physical

7. Traditional e-learning with
point and click interactive
study materials:
hyperlinks = awesome
Mobile e-learning with
interactive apps on
mobile devices:
hyperlinks + touch +
sensors = magic
What we already know and love + more
Image source: Apple

8. Learning on mobile devices is:
personal, friendly, interactive, up-to-date,
anywhere and anytime
your device, your choice -
always in your pocket
instant access to
professionally
developed content
Want to know more? Apple: See how iPad is transforming teaching and learning at all levels Image source: Apple

9. Example: Our Choice iOS app,
a next generation digital book

10. Example: Evernote Peek iPad 2 app,
digital flashcards get physical

11. There's an app
(and an app store) for that

12. Apple App Store:
over 400 k apps, 33 million downloads/day
Google Android Market:
over 200 k apps, 16 million downloads/day
There are now apps for pretty much everything.
Want to know more? [x]cubeLABS: The Smartphone App-o-graphic Image source: Apple

13. Why apps?
fullscreen,
context aware,
immersive
experiences
touching is different
than clicking
Image source: Apple

14. Example: Planetary iPad app,
interact with your music in a new way

15. Why apps?
Simple distribution channel: the application stores
one place for all apps
recommendations, user reviews
one click download or buy
often using existing accounts
easy to manage
update notifications
Did you know there’s also (among others) the:
‣ Amazon Android Appstore? (Android apps)
‣ Chrome Web Store? (browser Apps, Extensions, Themes)
‣ Mac App Store? (desktop software)
pp store!
Everyone wants an a
Want to know more? Apple: App Store on the iPad (video)
Want to know more? Wikipedia: List of digital distribution platforms for mobile devices Image source: Apple

16. App stores are big business for some
P.S: The app store owner also takes a cut from
every purchase, usually around 30% of the price
(That’s why everyone wants an app store)
Image source: Apple

17. Q: How do developers make money from app$?
The obvious:
✓ selling apps
✓ advertising
But also:
✓ in-app purchases (virtual goods)
✓ digital subscriptions (magazines)
Tap Tap Revenge: free
app, buy extra content
OS X as well!
Want to know more? Distimo: Market Shifts In Content Distribution Com ing to Mac

18. Websites and our desktops
are turning into apps

19. New web technologies
such as HTML5 and CSS3
can make websites do
awesome things!
For instance: offline access, video
support, animations, file access...
Sample HTML 5 website: 20 Things I Learned About Browsers and the Web
Meaning:
‣ websites can behave more like apps,
‣ development time and cost savings (one “app” for all platforms)
+ they can avoid app store fees and cuts
Want to know more? HTML5 Rocks - HTML5 vs Native: The Mobile App Debate
Want to know more? Focus: What is HTML5? (Infographic) HTML5 badge source: W3C

20. Example: Financial Times web app,
a peek into the future
Is Facebook next? TechCrunch: Project Spartan: Facebook’s Hush-Hush Plan To Take On Apple On Their Own Turf

21. web design is being
influenced by
mobile devices
responsive design:
websites adjust
to your device
Want to know more? Mashable: How the iPad Is Transforming Web Design
Want to know more? Smashing Magazine: Responsive Web Design Image sources: Twitter, Smashing Magazine

22. Both Apple and Microsoft are
bringing mobile paradigms to our desktops
(Get ready for touch gestures and fullscreen apps!)
iOS (iPad) Mac OS X Lion
Windows Phone 7 Windows 8
Want to know more? Apple - Introducing OS X Lion
Want to know more? Microsoft: Building "Windows 8" - Video #1 Image sources: Apple, Microsoft

23. Location, location, location -
search, checkins, deals, payments...

24. “At Google, we are seeing mobile search grow at
an exponential rate, increasing five-fold worldwide
in just the past two years - a rate comparable to
the early days of desktop Google Search.”
- Google Mobile Blog
location is becoming a
prominent element of
mobile search
Want to know more? NYTimes: Google, a Giant in Mobile Search, Seeks New Ways to Make It Pay Image source: Google

25. Example: Google mobile local search,
making finding nearby places easier

26. Example: Google Goggles,
making mobile search easier

27. basics:
check-in and unlock badges,
share your become mayor,
location, tips unlock specials
with friends
Available on all data capable phones:
+ mobile site: m.foursquare.com (any phone)
Want a case study? Social Fresh: 21 Unique Location Examples from Foursquare, Gowalla, Whrrl, and MyTown
Want to know more? Mashable: 5 Ways Foursquare is Changing the World
Want to know more? Foursquare: The foursquare community has over 10,000,000 members! Image source: Foursquare

28. Check-in and deals
Facebook says: me too!
Want to know more? Telegraph: Facebook Places: A user guide
Want a case study? Digital Buzz Blog: Coca-Cola: The Facebook Places Recycling King Image source: Facebook

29. ... while Google ”just” wants to take over your whole wallet
: NFC payments
: offers and loyalty cards
P.S: Guess what? All these nice offers and deals are also potential revenue sources
Want to know more? Google Blog: Coming soon: make your phone your wallet Image source: Google

30. Wait... NFC what? Near Field Communication
reading and
exchanging
safe, easy and content
fast payments
fun with
Angry Birds Magic
Want to know more? Engadget Primed: What is NFC, and why do we care? Image sources: Google, MasterCard, Rovio,

31. Example: NFC on Google Nexus S,
reading smart tags with a light touch

32. Another cool tech that could make LBS
(Location-Based Services) even better:
ho me Geofencing
Geo-fence: a virtual fence defined by a real world geographical area
Sample usage: Location reminders in iOS 5
Want to know more? ReadWriteWeb: Is Geofencing the Next Evolution for Location Apps? Image source: Apple

33. ... and there’s so much more location services can offer!
Additional posts with more fresh ideas, trends and insights:
‣ Mashable: 5 Innovative Mobile Marketing Campaigns to Learn From
‣ Mashable: Who’s Really Scanning All Those QR Codes? [INFOGRAPHIC]
‣ Digital Buzz Blog: McDonald’s: Interactive ‘Pick N’ Play’ Billboard
‣ The Next Web: Augmented Reality: The past, present and future
‣ Scribbal: INFOGRAPHIC: How Groupon Stacks Up Against Facebook Deals, Google Offers
‣ Softpedia: Google+ for Mobile Has Group Messaging, Instant Upload for Photos
‣ The Chronicle of Higher Education: As the Web Goes Mobile, Colleges Fail to Keep Up
‣ The Next Web: Mobile technologies take hold to shape the future of Africa
‣ Simply Zesty: Are geo social networks about to take off?
Discover cool new social networks and tools based on location:
‣ HuffPost Tech: Color: A Social Network For The Post-PC--And Post-Privacy--World
‣ ReadWriteWeb: New Wave of Social Networks Have You "Friending" Your Location
‣ Mashable: What’s Happening Around You? Banjo Knows
‣ Mashable: iPhone App Lets You Cut Movies Using Clips on Friends’ Phones
Image sources: Smashing Magazine, deviantART

34. The cloud will keep our
lives synchronized

35. Some common problems we all have:
‣ I forgot to send myself that file...
‣ I wish I could listen to that song I have on my PC on my phone...
‣ I wish I could show you the photo I took yesterday...
‣ I never remember to backup my stuff...
Fear not, the “cloud” is here to help!
Syncing all our devices, giving us access to all our important data and files.
Want to know more? PCMag: What Is Cloud Computing? Image source: Wikipedia

36. You probably know -
easy sync or backup of your files in the cloud
Save files to Dropbox, Private collaboration Full feature mobile
access them anywhere or public sharing apps, even offline
+ mobile site: m.dropbox.com (any phone)
Want a case study? Bright Hub: Top Tips for Using Dropbox at School
Want to know more? Lifehacker: How to Use Dropbox as a Killer Collaborative Work Tool
Discover more apps that work with Dropbox! Dropbox App Directory Image source: Dropbox

37. Example: Google Music Beta (US only),
streaming your music library, anywhere
Want to know more? PCMag.com: Apple iCloud vs. Amazon Cloud Player vs. Google Music Beta

38. A peek into the future:
Apple’s iCloud
‣ iTunes Store purchases (music, apps, books), photos, documents
are automatically synced across all devices
‣ Automatic backup saved in the cloud
‣ Free push email, calendars and contacts on all devices
“It just works” - instant, free, across all your devices
Want to know more? Betanews: 5 things you should know about Apple iCloud
Want to know more? TechCrunch: Thinking Outside The Browser Box: Why Should Apple ... Image source: Apple

39. Instant Upload is already here, and it works!
Want to know more? ReadWriteWeb: Instant Photo Uploads from Android is Google Plus's Killer Feature Image source: Google+

40. 5 key mobile trends you now know about:
Magic mobile learning
App$ and app $tore$
Mobile influencing websites and desktops
Location, location, location
The cloud will make everything work

41. Final piece of advice: it’s not about the technology,
it’s about the experience

42. Final piece of advice: it’s not about the technology,
it’s about the experience
See the full comic at: What it's like to own an apple product · The Oatmeal

43. Questions?
Comments?
Presented by: Alja Isaković iAlja.com | ialja@me.com