How Five Ski Companies Used Great Content Marketing to Build Links

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Presentation delivered at Brighton SEO (www.brightonseo.com/) on Friday 13 September 2013 by Iain Martin from Skipedia Travel Marketing (www.skipedia.co.uk A look at some of the best recent examples of great content marketing from the snowsports industry.

Technologie Sport Reisen

HOW FIVE SKI COMPANIES
USED GREAT CONTENT MARKETING
TO BUILD LINKS
Iain Martin, Skipedia Travel Marketing

1400 shares on Mashable
1300 Tweets
$3m in earned media

750 Facebook shares
1000 Pinterest repins
4000 blog links

200,000 shares in 5 weeks
2 million social shares
31% increase in revenue

10,000+ YouTube views
Great blogosphere buzz

4 million+ YouTube views
Over 1,000 links
€2.6m earned media

Iain Martin, Skipedia Travel Marketing @skipedia
THANK YOU!

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How Five Ski Companies Used Great Content Marketing to Build Links

1. HOW FIVE SKI COMPANIES USED GREAT CONTENT MARKETING TO BUILD LINKS Iain Martin, Skipedia Travel Marketing

6. 1. SUN VALLEY, IDAHO

10. 1400 shares on Mashable 1300 Tweets $3m in earned media

11. 2. SNOWSKOOL

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15. 750 Facebook shares 1000 Pinterest repins 4000 blog links

16. 3. VAIL RESORTS

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21. 200,000 shares in 5 weeks 2 million social shares 31% increase in revenue

22. 4. INTERSPORT SKI HIRE

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25.

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27. 10,000+ YouTube views Great blogosphere buzz

28. 5. TIGNES, FRANCE

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35. 4 million+ YouTube views Over 1,000 links €2.6m earned media

36. Iain Martin, Skipedia Travel Marketing @skipedia THANK YOU!