1. PROMOTIONAL FILMS
Brief
Many freelancersworkinginvideoproduction(whetheritsbroadcastTV,features,musicvideoetc...) alsoworkinthe corporate andpromotional film
sectors.Corporate andpromotional programme productionaccountsforalarge part of movingimage productionandcoverscorporate information
productions,musicpromotionsandtrainingprogrammes.Peoplesee corporate andpromotionalprogrammeseverydayandtheyare a majorinfluence on
buyinghabits.Supermarketsare nowinstallinglarge screensacrossshoppingaislestoentice shopperstobuyproducts.Manylarge companiesproduce an
annual corporate programme forinvestorsandstaff.
Productioncompaniesproduce programmesforawide varietyof purposes:conferencesandseminars,DVDsforstaff inductionandtraining,‘talkinghead’
interviewswithchiefexecutivesandcelebrities,salespitchand‘debrief’videosforpublicrelationspresentations,andevenpubquizzes.Production
companiesmightalsocreate ‘testimonial’videos forcompanieswhowanttoshowoff theirdelightedclientsonline,viral Mpegsforonlinemarketingand
MMS videomessagesformobilephones.
In thisunityoufirstwill investigate currentpracticesandexamine the diversenature of the sector.Youwill source yourownclientwhoneedsa
promotional videomaking,identifytheirneedsandmessage beforebeginningproduction.Youwill have toshowstrongmanagementskillsandreflecton
your progressthroughoutthe entiretyof the project.Atthe endof the projectyouwill needtogetthe clienttosignoff the videoascomplete.
Good luck!
Thisprojectcovers Unit 28: Corporate & Promotional programme production:
LO1 - Understandcodes,conventionsandcurrentpractice incorporate and promotional programming
LO2 - Be able to plancorporate or promotional programmestoabrief
LO3 - Be able to produce corporate or promotional programmestoabrief.

2. Task 1) Promo theory
Outline
Duringthisassignmentyouwill learnaboutthe codesandconventionsof corporate videoproduction.Youwill learnaboutdifferenttypesof corporate
video,howtogetacross your clientsmessage andthe differenttechniqueswe use tomake these videos.
You will thenneedtowrite areportor record a podcast where youexplainindepth(withexamples) the codesandconventions of corporate video
production,including:
 Codesand conventionsrelatingto: style;content;formats(promos,training,information,sales,conference)
 Current practice relatingto: the level of equipment;filming&editingtechniques
 Legal issues:ensuringaclients privacy;ensuringyourmessage isnot libel;copyright;currentlawrelatingto race & obscenity
 Ethical issues:beingcareful abouthowyourrepresentation,egrace,gender,religion
 Explainthe Production processfor a promo video:clientliaison;ideasdevelopment;treatments;proposals;storyboard;scripts;shooting
scripts;scheduling;healthandsafety
How to submityour work
Submitthe digital copiesof thisworktoMoodle.If all of your workis hard copythenkeepitin yourpre-productionfolder.
Deadline
Feb12th
How you’re marked
Unit 28: GC1 – understandcodesconventionsandcurrentpractice forcorporate videoprodcution

3. Task 2) Pre-production planning
Outline
You shouldnowhave a clearideaof what yourpromotional videosmessage is,andwhatyourclientsaimsandobjectivesforthe projectare.Youmustnow
begintoprepare thoroughand comprehensivepre-productiondocuments foryourpromotional videoto near-professional standards,showingcreativity
and flairandworkingindependentlyatall times.
To do thisyouwill needtooriginate,developandresearchideasforyourpromotional video(usingavarietyof researchmethodsskilfully)beforebeginning
your logistical andcreative planning.
Tasks
 Conductprimary& secondaryresearchusinga varietyof appropriate techniques(suchasquestionnaires,interviewsetc..) skilfully,summingthisup
ina researchreport.
 Analyse yournotesfromyourinitial meetingtoidentifypotential ideasforfilming
 Brainstormdifferentideasforyourpromotional film,thinkingaboutpotential contributors,filminglocations,shots,interviewsetc...
 Undertake creative planning,comingupwithscripts,storyboards,moodboards,shotlistsetc...
 Undertake logistical planning,planningfortime,equipmentneeds,gainingfilmingpermissionandconsenttouse peoplesimages&audio
 Revise yourinitial proposal asyourideasdevelop.
 Reflectonhowyourplanningisgoinginyour weeklyproductiondiary
Evidence
 Annotatednotesof meetings/communicationswithclient
 Brainstormsof initial ideas
 Researchportfolio(includingprimaryandsecondary research)
 Summative researchreport
 Productionmilestones

4.  Productionschedule
 Storyboards/moodboards
 Script
 Locationrecce & riskassessments(forall potential locations)
 Run order
 Call sheet
 Equipmentbookingforms
 Studiobookingforms
 Consentforms
 Budgets
 Filmingpermissions
 Initial proposal,andanyreviseddrafts
 Weeklyproductiondiary,clearlyexplainingwhatyouhave done eachweek,whyyou’vedone it,howitwent,whatyou’ddodifferentlynexttime.
You shoulduse thisasa chance to explainhow&whyyour ideashave developedovertime.
How to submityour work
You can choose to submityourpre-productionplanningbyeither(a) handinginahard copyof yourpre-productionworkinafolder,or(b) turningina
zippedfolderof all yourpre-productionwork(includingyourproductiondiary)tothe EdmodotaskFMP Pre-ProductionPlanning.
Deadline
21st
March
How you’re marked
Unit 28: GC2 – plana corporate or promotional programme toa brief

5. Task 3) Production
Outline
Workingindependentlyyoumustnow produce and directyour promotional video,managingthe productionprocesseffectivelyandworkingtohigh
professionalstandards.Youmustuse a varietyof corporate filmingtechniques(eg.Talkingheads,graphics,cutawaysetc....) andfilmingtechnology
(camera,tripod,microphone,gripequipment,lightingetc...)to directa promotional videoto near professional standards whichshows creativity and flair.
Once you have wrappedfilmingyoushouldreflectonhoweffectivelyyouconductedthe productionphaseof the projectbywritinganindepth,critical
evaluation.Beingable to criticallyevaluate yourself isa keyskill togaininga deeperunderstandingof the productionprocess.Youshoulduse the reflective
cycle belowtohelpyouexplainandevaluate eachstage of the pre-productionprocess.
1. WHAT did
youdo?
2. WHY didyou
do it?
3. HOW
successfullydid
it go?
4. WHY was it
successful/
unsucessful?
5. HOW could
youimprove
thisnexttime?

6. Thinkaboutthe differentskillsandknowledgeyouhave hadtouse duringyour videosproductionincluding;
 Projectmanagementskills(time management,riskmanagement,managingateam,monitoringprogress,adaptingtocrisisandcontingency
planningetc...)
 Technical skills(yourknowledgeof howtosetupand use a camera indifferentlocations,yourknowledge of lightingandgrip equipment,your
abilityrecordandmonitorsoundeffectivelyonlocationetc...)
Tasks
 Filmyourvideo
 Write a detailedcritical evaluationof howyoumanagedthe productionphase of yourproject.
Evidence
 Final video
 Evaluationof Productionprocess.
How to submityour work
Submityourevaluation&productiondiarytothe Moodle taskCorporate VideoProduction
Deadline
18th
April
How you’re marked
Unit 28 GC3 – produce a corporate or promotional programme toabrief