Key MessagecomScore is a global internet technology company providing customers with Analytics for a Digital WorldSupporting Talking PointsFounded in 1999, comScore is best known as the gold standard for measuring digital activity, including website visitation, search, video, social, digital advertisingcomScore’s data and technologies are well-established crucial components in measuring and analyzing the rapidly evolving digital world, and are widely deployed at a broad range of publishers, advertising agencies, advertisers, retailers and telecom operators, both in the US and internationally
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Digital consumption and measurement used to be fairly simple...
The digital experience is now scattered across a number of different devices and platforms.
The need to evolve web analytics is evident with the adoption of mobile devices.Smartphone ownership in the US is now at 120 million – it took nearly 10 years – but it is at a critical massTablets have exploded into the market reaching 50 million owners in a fraction of the time it took smartphones.And with adoption comes usage.
It took Smartphones nearly a decade from their first introduction to reach 40M owners in the US. Tablets have crossed that threshold in only two years since the launch of the iPad. Understanding the tablet phenomenon is critical for any company in the business of digital media, publishing, advertising, retail, advertising, or consumer electronics.The first Smartphone in the US was a Kyocera device running Palm OS introduced in early 2001.The first iPad was released in April 2010.
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Nota: En Latinoamérica hice un promedio de México, Argentina, Brasil y ChileOtros incluye, por ejemplo, consolas de video juego
Looks low but a lot of pageviews – the amopunt of PC traffic is gigantic in brazil- number has tripled – people are going to smart phones (MMA Marcio Chair – Telefonica) – numbers may seem low absolute terms are absolute number.
This is a simple demo of how users can select their multi-platform dataset for reporting.Datasets are permissioned per user & per site.A user without access to the Multi-Platform dataset will not see this toggle.
Sources should always be in this order:comScore Media Metrix, December 2012, Europe15+comScore MobiLens, 3 month average ending December 2012, UK 13+comScore Video Metrix, December 2012, UK 6+ Etc.
Challenge slide:
Introduce the fundamental concept of the this technology: We take your existing (standard) browsers and detect which of those are using multiple devices. Those that are using multiple devices are used to create unified browsers.EXAMPLE: One browse logs into a website with the same username on 3 different devices
Update slide….speak to verticals…less white
Continue to talk about how standard analytics do not offer a holistic view of engagement. Digital Analytix offers Smarter Engagement analysis.
Continue to talk about how standard analytics do not offer a holistic view of engagement. Digital Analytix offers Smarter Engagement analysis.
Conversion tracking is incredibly important as consumer interact with content differently on different devices.SCENARIO: A user opens a product email at work on their mobile phoneThe same user, now on their PC, orders your product at home.Standard analytics would not accurately attribute conversion rates as normal analytics would see two different unique browsers.Multi-Platform allows you to know that the same person that opened your email at work is the same person that converted from home.
This demonstrates that multi-platform analysis can be more valuable than single platform. Build slide to go through each question.