Colin Blake, MTV - 'Branding'

•Als PPTX, PDF herunterladen•

0 gefällt mir•589 views

iStrategy

iStrategy Conference Melbourne 2011: Jeff Bullas Split Stream Interactive Workshop 2 - (Day One)

Reisen

Viacom connects with audiences through compelling content across television, online and mobile platforms in more than 160 countries and territories. With approximately 170 media networks reaching more than 600 million global consumers.

Consistently working with our audience www.mtvsticky.com

Those in senior positions still having a youthful energy

We have the luxury of our product appeal but we have been humble as “purveyors of pop culture” ,[object Object]

“Marketing professionals are operating in a bubble of myths and fantasies and hopelessly misguided and unscientific marketing techniques which are bleeding their corporate employers” – Professor Byron Sharp, Ehrenberg-Bass Insititue – U of SA “What annoys me is when you see the entire marketing community bolting for online – even toothpaste brands” “It is amazing that people have missed the point that the hottest selling electronic product of the last decade besides Ipod’s has been big screen tv’s.”

“The pressure for marketers is high when they have to deal with the most marketing savvy generation of teens and 20 year olds ever” – How cool brands stay hot Joeri Van Den Bergh ,[object Object],[object Object]

Weitere ähnliche Inhalte

Was ist angesagt?

Sept_30_Dissertation_with_acknowledgements[1]

Brian Bastien

BASE BRAND SESSION by Brandhome

Brandhome

Michael Solomon presents Digital engagement @ Canvas8

Canvas8

Marketing to Diversity

Sahar Andrade, MBBCh Diversity, Leadership, Reinvent Yourself

THE ASOS STRATEGY : THE AMAZING GROWTH OF ONLINE FAST FASHION

Levit

PRODJUN_140

Mkt ass 1

Sidestepping Segmentation

Academy of Art University in SF

As globalisation and digitalisation continue to break down the barriers between cultures and geographies we're seeing a rapid rise in global brands, but also in true global celebrities. Celebrities, for better or worse, are brands in their own right and they operate in areas that are passion points for consumers and frequently leverage immense social currency. Omar Epps, who plays Dr Eric Foreman on the global TV hit House, joins SapientNitro to explore the way celebrities are leveraging cutting-edge marketing techniques and leading in adoption of new digital platforms such as Pinterest, Instragram, or Beeyoo. Global brands can learn from global celebrities to be more effective, but can global celebrities learn from global marketers? Our open dialogue debate the strategies and communication tactics adopted by both global marketers and celebrities while sharing some of our experiences and insights around supporting global brands. Can 'brand purpose' compete with 'celebrity brands' or do they exist in harmony? Who's the smarter marketer? In asking who is winning consumer interest we will explore the differences to find new ways to reach consumers, build brands, and drive sales.

Global Brands vs Global Celebs: Who's the Smarter Marketer?

Freddie Laker

Was ist angesagt? (10)

Sept_30_Dissertation_with_acknowledgements[1]

BASE BRAND SESSION by Brandhome

Michael Solomon presents Digital engagement @ Canvas8

Marketing to Diversity

THE ASOS STRATEGY : THE AMAZING GROWTH OF ONLINE FAST FASHION

Levit

PRODJUN_140

Mkt ass 1

Sidestepping Segmentation

Global Brands vs Global Celebs: Who's the Smarter Marketer?

Ähnlich wie Colin Blake, MTV - 'Branding'

The Future of Marketing & Brands

Fernando Barrenechea

Innnovation 1st Story Book

Helen Booth

Portfolio for strategy director Ged Carroll. I am an accomplished strategy director with a history of driving brand growth and brand success, My approach is: logical, insight-led & pragmatic. My strategy journey and expertise has been across sectors, countries and disciplines. This included successful global product launches, brand strategy, comms planning, omnichannel and digital transformation all of which leaves with a ‘T-shaped’ skillset. I’m driven to do work that has intrinsic quality; that has accomplished something despite the challenge. Whether its consumer marketing, retailing, a public service announcement campaign, B2B or marketing in a regulated sector like health – cracking the business and creative challenge at the centre and the team around me that drives me. https://bit.ly/gedstrategy

Portfolio

Ged Carroll

BV Wine Re-Brand & Holiday Campaign

Nina Chan

4 e of marketing

zubeditufail

Issues of advertising in Pakistan

3077750

Content Marketing Presentation

Clémence Fontaine

Marketing Communications in a digital world

Lakshmipathy Bhat

WHO we are Founded in 2002, Musica & Mercado (M&M) is a publication for Spanish and Portuguese speaking countries (21). Our audiences are those sell, rent, buy, and tinker with entertainment products, such as pro audio, musical instruments, and pro lighting. WHAT we do M&M provide an extraordinary connection between your brand/company to distributors, dealers, and influential people. We extend the official communication for international brands to Spanish and Portuguese speaking countries. That means, your brand message, products release, and company will be seen in 21 countries, by end consumers, distributors, dealers, rentals, and orchestras. HOW we do it Through your company advertisement and the editorial content of our website, iPads/mobile App, and the free distributed magazine.

Música & Mercado Media kit ONLINE

Música & Mercado

Business Professional pp

Victor Maisonet

MM Group Brand & Business Advisory

Martin Morse

López Martí Miami's credentials, clients & accolades.

Gonzalo López Martí

Havas Village Belgium Brussels - Covid 19 Analysis effects on Communication 2...

Hugues Rey

COVID-19 // Belgium POV Vol.1

Havas

Impero Anti Trend Report 2016

Impero

MSLGROUP and PRWeek convened brand leaders and agency innovators at Cannes Lions 2014 to discuss strategies for engaging today’s millennials through brand purpose and inspired creative. Leading innovators shared insights on creating authentic connections with millennials and building creative social marketing initiatives that are driving social change. For more information, please contact: Scott.Beaudoin@mslgroup.com | Share your feedback with us on twitter @msl_group

Brand Purpose, Millennials And The Epic Creative That Engages Them

MSL

Good Business & Good Branding are synonymous. Together they are the foundation of any enterprise & inextricable. Making a decision about one informs & shapes the other. 21st Century BRANDS reflect our ideals, values, aspirations, passions. A GREAT BRAND TODAY UNITES EMPLOYEES & CUSTOMERS AROUND A BIG IDEA OR PURPOSE MUCH LARGER THAN SELLING. Brands that offer people the OPPORTUNITY TO BE PART OF THE STORY, THE EXPERIENCE, THE BIG IDEA, THE PURPOSE, whether they’re inside or out, are the ones that are winning. Existing on the continuum of: cave paintings, fireside chats & yellow brick road experiences, 21st Century BRANDS CAN & DO SERVE AS POSITIVE CHANGE AGENTS. Presented is a capture of best practice Brand Strategy Case Studies, including four I've supported development on. What we see is that big Vision, more Meaning, Inclusivity, Authenticity & a few Fun surprise are foundational to all of their success.

21st Century Branding: Positive Change Agents

Ann Odell

Detailed research

ellieburrellbicker

Cannes lions awards 2014 trends and implications

Leslie Turley

Publishing houses

XxDreamerKixX

Ähnlich wie Colin Blake, MTV - 'Branding' (20)

The Future of Marketing & Brands

Innnovation 1st Story Book

Portfolio

BV Wine Re-Brand & Holiday Campaign

4 e of marketing

Issues of advertising in Pakistan

Content Marketing Presentation

Marketing Communications in a digital world

Música & Mercado Media kit ONLINE

Business Professional pp

MM Group Brand & Business Advisory

López Martí Miami's credentials, clients & accolades.

Havas Village Belgium Brussels - Covid 19 Analysis effects on Communication 2...

COVID-19 // Belgium POV Vol.1

Impero Anti Trend Report 2016

Brand Purpose, Millennials And The Epic Creative That Engages Them

21st Century Branding: Positive Change Agents

Detailed research

Cannes lions awards 2014 trends and implications

Publishing houses

Mehr von iStrategy

Social Unleashed: Unlocking the Transformative Power of Social Marketing Jessica Gilmartin, Wildfire Social media is fast becoming a key element of the total marketing mix, cutting across both online and offline activities. There is huge potential for social marketing to amplify brand awareness, engage consumers, and drive business results – but most brands are just scratching the surface of what’s possible. Jessica Gilmartin, Senior Marketing Director of Wildfire, a division of Google, reveals five keys to unleashing the power of social media. Core concepts include cross-network engagement, harnessing social data, and leveraging social signals across the web. Gilmartin also discusses what the convergence of social, local, and mobile means for marketing strategy, and how to make paid, owned, and earned media work more effectively together.

iStrategy Toronto Wildfire Social Unleashed keynote

iStrategy

Google will merge the Google Product Search and the Google PLA to the new Google Shopping by 2013. This will not only impact you as merchant, but also the search and buying behaviour will shift significantly and shake-up the e-commerce industry. How do you get prepared? How is the new system working and what is the strategy behind the changes? In this workshop session, Volker Schmidt, CEO at Products Up – the market leader for Google Shopping optimisation – will answer those questions and more, giving you hands-on material and advice to help shape your future e-commerce success.

iStrategy London 12 - Products Up - How data boosts your Google revenue

iStrategy

This session will examine how today's hyper-aware consumer will continue to change the engagement approach of today's organisations. It will focus on the importance of meeting the needs of today's consumer and look at the key imperatives required by marketers to succeed in this ever changing environment by knowing your customer as an individual, creating value at every touch point and being an authentic brand and culture.

iStrategy Melbourne - Redefining Commerce in the Age of the Empowered Consume...

iStrategy

Today’s marketplace is being transformed by social technologies that are reinventing business models, profit centres, and consumer behaviour. This challenge represents an incredible opportunity. Simon Mainwaring, Fortune 50 consultant and New York Times bestselling author of We First (voted Best Marketing Book of 2012 by strategy+business) explains how the most successful brands in the world are using social media to accelerate their brand awareness, profits and positive social impact. Central to Simon’s message is the requirement that brands clearly define their purpose and story in a community-facing way that will resonate on an emotional level with their customers, inspiring them to promote the brand using their own social media. He explains exactly what tools, tactics, and strategies companies like Nike, Coca-Cola and Starbucks use to architect customer communities that then build their business with them.

iStrategy Melbourne - How the Smartest Brands in the World Use Social Media -...

iStrategy

As Australian brands face increased pressure from international competitors, the growth opportunities in emerging Asian markets become significantly more appealing, and more accessible than ever before. Asia accounts for half of the global population and has the second-largest nominal GDP of all continents after Europe. With increasing digital connectivity and a maturing online market comparatively untouched by international brands, the world's eyes turn on Asia as the next big thing. In this session, we’ll together explore a market with multiple languages, currencies and audience behavioural nuances to demystify the opportunity of, and approach to expanding operations in Asian markets. Aligned with Australian strategic expertise, we’ll spark conversation on the common challenges and brand opportunities Asia presents to your brand.

iStrategy Melbourne - Taking on Asia: the Opportunity For Australian Brands -...

iStrategy

iStrategy Melbourne - Give Your People Superpowers! Unlocking Your Employees’...

iStrategy

The volume and complexity of digital data today often paralyses companies. With so much to be observed and so many insights to be generated, where should strategic marketers start? According to Jason Juma-Ross, Accenture's Australian Interactive lead, success lies not in generating the 'best' answer, but in getting to a better answer faster than your competitors. Here, he explains how customer relevance, delivered at scale and speed, is the next frontier for competitive advantage.

iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...

iStrategy

B2B companies are looking beyond conventional marketingcommunications and using social media to engage directly withtheir audiences, build trust and gather customer insight. Butmany companies are struggling to do this in a meaningful way.They’re prioritising marketing rhetoric over content creation,community building, and problem solving. This means thatbusinesses are missing the opportunity to turn prospects intocustomers and customers into advocates.In this workshop, Text100’s Global Digital and Social Media LeadJeremy Woolf will present the case for B2B social media and amethodology for driving results. The delegation will then be splitinto four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups,with each presenting their strategy back to the delegation.

iStrategy London - B2B Social Media – Moving Beyond the Hype Jeremy Woolf, Te...

iStrategy

In a world of increasing consumer expectations for transparency and quality, is your brand trusted? How can you tell? And how might you use social commerce technologies like reviews and discussions to glean insights and provide consumer assurance? Follow case studies on leading global brands like Kraft, Whole Foods and the NFL to see how marketers and e-commerce executives are working to foster trust.

iStrategy London - Social Commerce: Do Consumers Trust Your Brand? Steve Seme...

iStrategy

A major challenge in social is deciding the right approach to globalising or localising content and conversations. Should brands control social media globally for easier management and brand consistency? Or work on a local level that can be more costly but allows responses to be tailored to local needs and therefore lead to better engagement? Hosted by Gemma Trippas, Oracle’s Social Partnerships Manager and Jeremie Moritz, Social Media Manager at Pernod Ricard, this session will look at what brands can do to adopt the right balance for their social media efforts internationally, drawing on Pernod Ricard’s vast experience in managing many sub-brands across multiple territories.

iStrategy London - Social Media: Making it Work Globally and Locally Gemma Tr...

iStrategy

iStrategy London - The future of SEO is Content, Social and PPC Mark Iremonge...

iStrategy

Consumers are spending a growing majority of their time engaging and consuming content on their mobile connected devices. Brands are struggling in this attention economy to achieve cut-through, build brand awareness and affinity and deliver relevant, engaging advertising messages to their target audiences. Gavin Stirrat, Managing Director EMEA, at Millennial Media, will outline the reasons why having an integrated mobile strategy is now an absolute imperative to reach consumers. Using relevant case studies, he will outline the key facets that any mobile campaign should include to ensure success. Further insight will also be provided that explains how the unique characteristics of the mobile device can be used to reach the right consumer, in the right place, at the right time.

Earning Attention Where it Matters Most: The Power & Imperative to Build Bran...

iStrategy

Alex Coley, former Head of Digital Services at the Metropolitan Police, talks about how the police use of social media has been transformed in the wake of the riots of last summer. As private and public organisations move towards service models in digital, Alex talks about the difficult balancing act the police face in engaging through social media while also monitoring the same channels for intelligence. From Scotland Yard to the Met Special Operations Room, the Home Office and the Foreign Office, social media has been on a journey in the corridors of power over the last year. This is that story.

From Engagement to Intelligence: Striking the Balance in Social Media at the ...

iStrategy

Big data can leave you feeling brain dead. What's relevant? What's not? What do to about it? Sometimes it feels like you're mindlessly ploughing through numbers just for the sake of it. This workshop, led by Brandwatch COO Bryan Tookey, will take you through some examples of big datasets, specifically looking at social media. It will give you the tools to bring your mindless reports and reporting processes back to life. Key takeaways: • Spotting reports for reports sake and other big data zombie traps • How to ensure you are getting value from your big data brains • Bring your big data back from the dead

How to avoid being a data zombie by Brandwatch

iStrategy

Jeff French - a Tale of Two Tequilas - iStrategy Chicago 2012

iStrategy

Buzzfeed - iStrategy Chicago 2012

iStrategy

Jason Falls - iStrategy Chicago 2012

iStrategy

Engauge 25 Big Ideas - iStrategy Chicago 2012

iStrategy

Jeff Hayzlett - iStrategy Chicago 2012

iStrategy

Huge - Aaron Shapiro - iStrategy Chicago 2012

iStrategy

Mehr von iStrategy (20)