In this keynote session, Austin Bryan, Vice President of Digital Communities and Ecosystems at SingTel & Optus, will provide an insight into how Australians are approaching digital mobile content – what’s of interest to them now, and what are they expecting in the future? The local environment and trends in digital shopping, hyper-local services and video on mobile devices will be dissected and illustrated to provide a greater understanding of the generous opportunities available to reach customers. Austin will delve deep into the digital world and showcase how companies can provide their customers with less friction and more value through digital advertising.

1. Australia: the land of
digital opportunity
Making it relevant and personal for
customers with digital advertising
Austin R. Bryan
VP, L!festream,
SingTel Group Digital L!fe

2. The Digital
Experience
Allowing people to
communicate and
engage with your brand
Operate in both the ‘real’
and ‘virtual’ worlds

3. Australia’s
Digital
Landscape
Mobile subscriber rates
are over 130% of
population
Australia has the second
highest smartphone
penetration in the world
Data used by Australians
has doubled over the last
year

4. Australia’s This is only going to increase! Customers have
embraced this and will
Digital The Optus 4G network, rolled
out across the
expect your brand to
make the most of the
Landscape country, provides superfast
speeds
digital world

5. How are
Australians
using devices?
Multi-tasking with media
consumption
Three in four Australians
consume more than one
type of media
simultaneously
Soon, this will all happen
on the one device

6. The retail
revolution
7.8 million adult
Australians used the
internet to purchase
something in the past
year
The online world not only
acts as the shop front
and shopping guide, but
as a platform for reviews

7. Sportsgirl
From 9 to 5 to 24/7
QR codes give
customers the freedom
to shop at anytime
Optus also uses QR
codes for a superior
customer experience
Combine the real and
virtual world for more
convenience

8. Providing customers with
discounts through ‘Live
All online – get them
Pricing’
Kogan involved, give them an
incentive to buy early
Streamline the supply
chain

9. Five-fold growth in
Innovations Create a seamless
shopping experience by
mobile payments by
Australians in 2011
reducing friction for
in payments customers
Cash-less, card-less

10. The wallet
goes digital
Pay with a single swipe
of your smartphone
Aggregate your bills in
the digital world into one
This all revolves around
convenience

11. Tough Competition has
expanded beyond
The digital space is filled
with content
traditional telcos producers, device
times for manufacturers, over-the-
Focus on leveraging top players
telcos strengths to stay relevant

12. SingTel
Group
Digital L!fe
Tasked with developing
and delivering
innovations on a global
scale
30 products and services
already launched

13. GDL holds
the edge
Strong customer base –
463 million customers
from Australia to Africa
Data retention and
analysis of our
customers’ behaviour
The goal: define the way
people
discover, share, and
communicate

14. Consumers are being 66% of consumers will
bombarded actively unsubscribe
Advertising Click-through rates are
from a brand with
irrelevant ads
down from 7 per cent to
0.1 per cent

15. Mobile
advertising
Australians are the most
open in the world to
receiving advertising on
their mobiles
Asia Pacific region will
have the largest mobile
ad market in the world by
2015
Significant potential
Amobee, part of the
SingTel Group, is a
leader in mobile
advertising

16. We need to cultivate a Two investments
culture that supports
Australian startups
announced last week
121cast and Venuemob:
innovation Optus-Innov8 Seed
Program fosters local
two Melbourne-based
startups
innovation

17. The online
experience
Do this for your
customers:
• Save time
• Reduce friction
Be transparent and gain
trust
Sharpen your customer
focus
Be real but also be
virtual

18. Thank you
Austin R. Bryan
VP, L!festream,
SingTel Group Digital L!fe