Consumer insights from tv attribution: a buyer's journey Infographic
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Joe sees a tweet from a car dealership about a special deal. He checks their website and social media pages to learn more about the offer. Joe eventually visits the dealership, test drives some cars, and finds his dream car. Mentioning the advertised Twitter deal allows Joe to get a good price and trade in his old car, leaving both him and the dealership happy. The document highlights how social media, like Twitter, can be an effective marketing tool for driving car sales.
![one small tweet for man,
one giant leap for audience behavior.
learn more at iqmediacorp.com
the buyer’s journey of the next generation of marketing intelligence.
Meet Joe! He has been thinking
and recently decides to get a new car!
While watching TV, Joe sees a commerical for
a dealership and grabs his phone to check their site.
He follows them on Twitter to keep up
with deals and specials!
A few weeks pass and Joe sees a few tweets
about a special at the dealership.
Auto manufacturers with a strong Twitter presence pushed $716 million in auto sales in 2013.
S AL E
Joe visits their site to learn
more about the deal. He
decides to get a quote and
find his local dealership.
Once at the dealership, Joe test
drives a few cars, finds his dream
car and mentions the advertised deal.
Joe trades in his lemon for a deal on a hot rod
keeping himself and the vendor happy!
38% of consumers say they will consult social media next time they purchase a car.
Dealership Twitter followers are 3 times more likely to buy.
87% of consumers use more than one device at a time.1
2
3
4
5
1. http://www.adweek.com/lostremote/accenture-report-87-of-consumers-use-second-screen-device-while-watching-tv/51698
2. http://www.cmocouncil.org/press-detail.php?id=4727
3. http://www.autonews.com/article/20141028/RETAIL03/141029838/on-twitter-140-characters-=-$716-million-in-car-sales
4. http://marketingland.com/social-media-advertising-set-explode-next-3-years-121691
5. http://www.automotivedigitalmarketing.com/m/blogpost?id=1970539%3ABlogPost%3A591395
Social media advertising revenue [is] estimated to reach $8.4 billion in 2015.](https://image.slidesharecdn.com/consumerinsightsfromtvattributionbuyersjourney-151203193923-lva1-app6891/85/Consumer-insights-from-tv-attribution-a-buyer-s-journey-Infographic-1-320.jpg)
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Consumer insights from tv attribution: a buyer's journey Infographic
- 1. one small tweet for man, one giant leap for audience behavior. learn more at iqmediacorp.com the buyer’s journey of the next generation of marketing intelligence. Meet Joe! He has been thinking and recently decides to get a new car! While watching TV, Joe sees a commerical for a dealership and grabs his phone to check their site. He follows them on Twitter to keep up with deals and specials! A few weeks pass and Joe sees a few tweets about a special at the dealership. Auto manufacturers with a strong Twitter presence pushed $716 million in auto sales in 2013. S AL E Joe visits their site to learn more about the deal. He decides to get a quote and find his local dealership. Once at the dealership, Joe test drives a few cars, finds his dream car and mentions the advertised deal. Joe trades in his lemon for a deal on a hot rod keeping himself and the vendor happy! 38% of consumers say they will consult social media next time they purchase a car. Dealership Twitter followers are 3 times more likely to buy. 87% of consumers use more than one device at a time.1 2 3 4 5 1. http://www.adweek.com/lostremote/accenture-report-87-of-consumers-use-second-screen-device-while-watching-tv/51698 2. http://www.cmocouncil.org/press-detail.php?id=4727 3. http://www.autonews.com/article/20141028/RETAIL03/141029838/on-twitter-140-characters-=-$716-million-in-car-sales 4. http://marketingland.com/social-media-advertising-set-explode-next-3-years-121691 5. http://www.automotivedigitalmarketing.com/m/blogpost?id=1970539%3ABlogPost%3A591395 Social media advertising revenue [is] estimated to reach $8.4 billion in 2015.