1. Delivering Focussed Audience

2. Multiple Consumption for the Online Audience

3. Reach to India’s affluent on WEB and DTH

4. Reach out to your Audience on the Digital Television

5. 5 DTH Landscape in India

6. DTH industry in India currently stands at 39Mn subscribers (households) *source: TAM 2011 + Industry sources

7. 7 A phenomenal 60%*growth in DTH subscribers in 2010 over 2009 *source: TAM 2011 + Industry sources

8. 8 30%* of DTH subscribers are SEC A households Vs 19% for Cable & Satellite and 8% for Non Cable & Satellite *source:TAM 2011

10. 3D Application on the landing page

11. Dedicated Channel A Dedicated Channel created on Airtel DTH. Content right from Cookery to Chat shows can be hosted on this Channel. Dedicated Channel provides 100% SOV with total brand recognition driven by brand content, TVC’s, shows, etc.! Complete brand ownership on this channel

12. Skinning of the application page Section on various aspect of Beauty Interactive Applications

13. Interactive EPG Pressing the Red Button takes the user to Directly to the channel

14. 14 DTH industry to hit 60Mnsubscribers in 2012 at a CAGR of 30%* 60Mn 45 Mn * Industry predictions 32 Mn 16.3 Mn 11.9 Mn 8 Mn 2007 2008 2009 2010 2011 2012

15. Reach 68MnDigital TV Audience thru 1 Partner – NetworkPlay

16. Our Partners and Reach 7.0 Mn Subscribers 6.7 Mn Subscribers 3.5 Mn Subscribers Growing at more than 15% Growing at more than 25% Growing at more than 15% 28Mn plus viewers and more 27 Mn plus viewers and more 14Mn plus viewers and more

17. On The WEB

18. Who is this Audience ?

19. The one , planning their Travel !!

21. Online Travel Industry to grow at 50% annually

22. Connecting with the travel audience at various touch points

23. Capture your audience at the start of travel search on Spotlight banners on Homepage

24. Complete ownership of e-ticket thru skinning on Domestic and International e-tickets On an average the e-ticket is looked upon 6 – 7 times before boarding the flight Combined reach of more than 30,000 e-tickets per day

25. Search Interstitials Contextual Advertising while people are searching for their travel results

26. Avant-Gardeskinning on the homepage tapping the eyeballs of the transaction audience 80% traffic comes to the homepage and starts navigating

27. NetworkPlay offers – Largest Travel Bouquet NetworkPlay reaches out to 6.4mn(71%) unduplicated audience on OTA

28. NetworkPlayhas the highest exposure and reach to the Online Travel Audience