Rhys Davelaar, Senior Digital Creative MediaMonks sprak op het Cross Media Café - Nieuwe Interfaces & Design over het AR project 'Into the Wild', een Google Tango experience. Bekijk zijn presentatie op de website van iMMovator. http://immovator.nl/mediatheek/presentaties/rhys-davelaar-mediamonks-cross-media-cafe-nieuwe-interfaces-design

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3. 3
DRAGON SPOTTING
Dragon Spotting is an AR game made for the promotion of Pete’s Dragon. The mobile
web app challenges kids to find Elliot the Dragon behind various commonplace objects
they need to find in the real-world, such as a couch or door.
IVYREVEL: DATA DRESS
The app uses Google’s Awareness API to tailor the design according to 7 location and
context signals. The Data Dress learns about your lifestyle and proposes a custom fit
based on your weather and activity levels. The app allows you to show even more of your
lifestyles by generating personalized embellishments you can add to your dress based on
types of places you visit.
THE CASE THE CASE
mediamonks ❤ google
Doing projects with Google is great. The collaborations have always inspired our teams to go above and beyond. To give an idea of what can happen
with technology and creativity are combined, we’d like to kickstart this response by showing to joint projects we’re particularly excited about.

4. AUGMENTED REALITY
An experience in which your perception of the real world is augmented with virtual
information, objects, characters, and more. These experiences typically feature
less virtual content than VR.

5. GOOGLE TANGO

6. Virtual reality and Augmented reality are from a technological point of view very
similar. The difference lies primarily in the experience.
VR experiences transport you into a virtual world,
while AR brings the virtual world into yours.
Tango allows us to integrate the VR experience
into the real world, as opposed to merely laying it
on top of reality.
THE KEY TO A MIXED REALITY FUTURE
W H A T I S T A N G O ?

7. INTO THE WILD
BEHIND THE SCENES
THE CASE

8. THE BRIEF

9. MediaMonks were approached by The Zoo at Google to help as the creative production partner for an
immersive mixed reality experience in the Singapore ArtScience Museum with WWF, and Lenovo using
the Google Tango platform.
Create a semi-permanent exhibition that combines cutting-edge
technology with the world’s first Tango enabled smartphone
with an initiative to rehabilitate the rainforests of Southeast
Asia.
THE AMBITION

10. THE PROCESS

11. CREATIVEEXPERIENCE
11
THIS IS WHAT WE PITCHED

13. 13

14. TO THE
DRAWING BOARD

15. MATCH THE VIRTUAL WITH THE REAL WORLD

18. PROTOTYPE & TEST

21. 21
Navigates on space Navigates on Compass

22. NO GAME
FOCUS ON THE STORY
PERFORMANCE WAS PRETTY STABLE
RESULTS

23. BACK TO THE
DRAWING BOARD

25. CONCEPT AND
STORYBOARDING

26. Our aim was to create an accessible, fun and insightful experience where users feel like
rangers protecting the rainforest, and become invested in the outcome. It’s not a game,
but a beautiful experience anyone can enjoy as they explore.
As users walk through the hallways, the museum transforms into a rainforest environment
using the Lenovo Phab 2 Pro, and Google Tango’s mobile device positional tracking.
The rainforest is life-sized, dense with life and
vegetation, and invites users to explore.
As they move through the rainforest, we teach users about the different threats to the
rainforest’s ecosystem and it’s inhabitants. Users can combat these threats by completing
various tasks (releasing a trap, spotting, and calling for help to put out a fire).
The final experience allows the user to turn virtual reality into real-life actions through the
donations and planting a real tree via WWF.
APPROACH
C R E A T I V E

27. PILLARS TO BUILD A NARRATIVE
27
A HERO
Our users are given the role of a
Ranger. Ranging is inherently about
observing and caring, and this is
exactly the theme we want visitors to
engage with.
A CONFLICT
Well told stories explore tension. This can
only exist when we balance harmony and
conflict, passive exploration and active
interaction.
A GOAL
Players are moving towards an
ultimate goal: plant a seed, make a
difference in the virtual world and be
inspired to turn the intention into real
action.

28. 28
1. Story
4. Action
3. Scenery
2. Actor
Intended user experience.
Behaviour of the animal in its environment.
Accurate environment of the animal.
Animal inhabiting the scene.
5. Layout Planning for guidance and discovery.
PATCH DESIGN CRITERIA

29. INPUT NAME
FLOW
29
EXPERIENCEFLOW
E X P E R I E N C E
ADVENTURE PATCHES (2,3 and 4)BASECAMP PATCH (1)
INTRODUCE SHORT
RANGE GUIDANCE
PLANT SEED PATCH (5)
LEARN ABOUT YOUR
MISSION
RECEIVE TANGO DEVICE
FIND LOGBOOK
FIRE
TAPIR
TIGER PANGOLIN
Spot PLANT SEED
END TANGO EXPERIENCE
FOREST FIREORANGUTAN
Pinpoint FireSpot
MOUSE-DEER
DISCOVERY 2
Spot
Spot Release
DISCOVERY 1
NAVIGATE TO PLANT SEED
PATCH
RESTORED
BALANCE
NAVIGATE
TO NEXT PATCH
FIND SEED
THE ORDER OF THESE PATCHES CAN BE FIXED OR ASSIGNED DYNAMICALLY PER USER
Personalized
tree sprouts
Forest and
animals thrive
Open WWF
donation page
TUTORIAL
Spot first animal
get info
AR to VR TRANSITION
EXPLORE FOREST
AR
VR to AR TRANSITION
AR

30. STEP INTO THE WILD

31. NARRATIVE LAYOUT
31
NARRATIVELAYOUT
E X P E R I E N C E
STORY FLOORPLAN
We mapped out the story areas on the floorplan
of the museum.
The yellow areas are ‘transition’ areas we use
the areas to go from adventure to adventure.
They will be populated with less dense forest to
make contrast with the main patches. Each
patch now also has it’s own main event building
up from small events to a full forest fire!
The center of the oculus will be visible from all
patches and shows the same scene but from a
different perspective.
Ranger gear
First animal (As tutorial)
Start deforested area
DISCOVERY PATCH 1
Save Mouse-Deer from trap
DISCOVERY PATCH 2
Spot Tiger
FIRE PATCH
Call in fire
coordinates
AR TRANSITION TO THE
4th FLOOR
AR intro to the forest
TUTORIAL
Find Gear and spot animal

32. 3230
INTRODUCTION TO THE WORLD
First we establish the theme of the experience, and your
role in it. You learn the basics of moving around while
examining the virtual world through the Tango device.
You’ll find out you’re a Ranger by looking at your gear
and a logbook with notes and images of the species
under your protection.

34. ABSTRACT LAYOUT OF THE ADVENTURE SCENE 1
In this scene we spot a Tapir. (1) We follow him to
discover the waterhole centerpiece (2) After that our
radar shows a Mouse Deer in distress. (3) Continuing to
the next patch we encounter yet another Mousedeer.

35. ENVIRONMENTAL DESIGN

36. 3633
Malayan Tapir (Tapirus indicus)
Malayan tapirs are primarily solitary creatures, marking out large tracts of land as their
territory, though these areas usually overlap with those of other individuals. Tapirs mark
out their territories by spraying urine on plants, and they often follow distinct paths, which
they have bulldozed through the undergrowth.
Moving slowly through the forest and pausing often to eat and note the scents left behind
by other tapirs in the area. They usually prefer to live near water and often bathe and
swim, and they are also able to climb steep slopes. Tapirs are mainly active at night,
though they are not exclusively nocturnal. They tend to eat soon after sunset or before
sunrise, and they will often nap in the middle of the night.
Reference video:
https://www.youtube.com/watch?v=gBX7WbK-3RY
https://www.youtube.com/watch?v=Q-iNPSVZ8Vw (filmed in a zoo)
https://www.youtube.com/watch?v=NfNdKQ3MNLY (Pass the camera)

37. 3734
Adventure scene 1
The Tapir and lesser mousedeer both like water. They
also appear on the edges of the dense rainforest.
Therefore they appear near water in the experience. At
the start of the experience. We also find a trapped
mouse-deer and help him out of his situation.

38. ANIMALS
38
EXPLORATIONS

39. 39
2D SKETCH
TAPIR

40. 40
FIRST 3D RENDER
TAPIR

41. 41
FIRST ANIMATION
TAPIR

42. 42
FINAL 3D RENDER
TAPIR

43. 43
SETTING SETUP
TAPIR

44. 44

45. 4
JUDGMENT DAY

47. Q&A

49. 49