Presentatie Matt Locke (Storythings) op het Mediapark Jaarcongres 2016

1. After The Stream
@matlock @storythings
matt@storythings.com

2. Storythings &
Anthony Owen
21
43 5
Attention Patterns What is The Stream?
Four Questions
What comes after
The Stream
How The Stream has
changed storytelling
Hello.

3. Hello.

4. I’m Matt Locke from Storythings.
We help people create stories for
audiences.

5. I never realised how controversial the words
story and audiences were until I left
broadcasting.

6. So I started researching the history of attention.
I’m interested in how we’ve understood stories
& audiences over the last few hundred years.

7. 1Attention Patterns

8. We’re going through a transition now that is
very similar to the early years of broadcasting at
the start of the 20th century.

9. In this transition, we see the emergence of new
structures for organising attention that address
new audience behaviours.

10. In the early years of broadcasting, the new
structure was The Schedule - a way of
organising a day’s worth of attention into one
hour or half-hour blocks.

11. The schedule was first invented by the Telefon
Hirmondo in late 19th Century Budapest.

12. The new framework that has emerged and
dominated the last decade is The Stream.

13. 2What is The Stream?

14. Exactly a decade ago, Twitter launched, and
Facebook introduced the News Feed.

15. The Stream has distinct qualities that are
different from the schedule:
It’s personalised
It’s mobile
It’s de-contextualised
It’s endless

16. 3How The Stream has
changed storytelling

17. Each of these four qualities has fundamentally
changed the production, discovery and
monetisation of stories.

18. Our stories are now discovered through social
algorithms, consumed on mobile devices, re-
contextualised through sharing and reactions,
and monetised by Google, Amazon, Facebook
or Apple.

19. We have had to learn how to tell stories for
circulation, not distribution.

21. But after a decade of The Stream, we’re
starting to see its limits.

22. 4What comes after
The Stream

24. The Stream is fracturing into different formats
and products. It’s not going away, but it is
mutating.

25. These mutations are things that offer audiences
a better experience. Some are even more
personalised, some are even more immersive,
and some just have endings.

26. More personalised - conversational interfaces

27. More immersive - live streaming

28. More immersive - VR

29. With endings - binges

30. With endings - curated streams

31. 5Four Questions

32. Will new kinds of public space emerge as The
Stream fragments?

33. Map of all locations on earth mentioned at least 5 times 2009-2016 on American television news monitored by the Internet Archive
Credit: forbes.com

34. Map of number of outlets per country found in Facebook’s trusted news sources list
Credit: forbes.com

35. Who or what are the new editors and curators?

36. How do we do endings now?

37. What will the stream look like in
10 years time?
<1 min 30mins 1 hour 2 hours 3 hours >3 hours
TV Movies
Newspaper/Mags

38. What will the stream look like in
10 years time?
<1 min 30mins 1 hour 2 hours 3 hours >3 hours
TV Movies
Newspaper/Mags
Blogs
Tweets
Vines
Videos

39. What will the stream look like in
10 years time?
<1 min 30mins 1 hour 2 hours 3 hours >3 hours
TV Movies
Newspaper/Mags
Binge TV
Games
Blogs
Tweets
Vines
Videos

40. www.storythings.com
matt@storythings.com
@storythings