Tijdens de Expertsessie Sport en Media-innovaties op het Media Jaarcongres presenteerde Paul Valk ''The future of Sport and Media technologie. In zijn presentatie gaat hij in op de nieuwe toepassingen van video en VR.

1. THE FUTURE OF
SPORT AND MEDIA
TECHNOLOGY
How to innovate and create compelling new media” | Paul Valk
MJC 2017

2. SETTING THE SCENE
Video and Big Data coming
together around Live Sports, and
we see just the beginning…..
TNO's 'Sport and Media' Technology - CONFIDENTIAL

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5. SO WHERE DOES IT AL COMES TOGETHER..?
Sport and Media
TNO's 'Sport and Media' Technology - CONFIDENTIAL

6. Create your own immersive experience
Mobile First
Social
Interactive real time stats to improve your skills
TNO's 'Sport and Media' Technology - CONFIDENTIAL
Redefining New Social Fan Experiences

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Create your own
immersive experience

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Mobile First

11. Source: http://speedvr.co.uk/wp-content/uploads/2016/03/RiftResolutionComparisonIndiana.png
Problems: quality and social gap

12. Streaming 360/VR video: challenges in delivery
High resolution and frame rate Low latencyHigh bandwidth
“about 8K per eye in our current field
of view” (Palmer Luckey, 2013)
"most immersive and comfortable
experience for users runs at 90fps”
(OculusDev, 2016)
NHK@IBC2013: first HEVC
encoder for 8K UHDTV: 60 fps
7680×4320 10-bit video at 85
Mbps, HEVC Main 10 profile
“a VR system should ideally
have a motion-to-photon
delay of less than 15ms”
(Michael Abrash, 2014)

13. Solution: tiled streaming of 360/VR video
Viewport
Capture, encode and
tile the 360VR video
Combine tiles and
view seamlessly
Transport only
relevant tiles

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Social

16. Solution: experimental web-based social VR platform

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Interactive

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Source: http://www.theatlantic.com/sponsored/ibm-how-technology-transforms/blood-sweat-and-data/164/
Source: http://digitalsport.co/sports-data-for-social-marketing-and-fan-engagement Source: https://phys.org/news/2014-01-big-athletes-edge.html
Source: http://www.deltatre.com/2015/04/pft-and-deltatre-announce-end-to-end-live-sports-ott-platform/

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23. So what is next….?
TNO's 'Sport and Media' Technology - CONFIDENTIAL

24. Real Time Player tracking for the mass market
Why is not there yet?
TNO's 'Sport and Media' Technology - CONFIDENTIAL
• Very expensive hardware
• Video is not enough….
• Infrastructure

25. Current R&D
challenge: HYBRID PERSON TRACKER for mass markets
How to integrate low cost wearable
sensor with high-end pattern recognition
software
TNO's 'Sport and Media' Technology - CONFIDENTIAL

26. How to improve player location detection
TNO's 'Sport and Media' Technology - CONFIDENTIAL
Manual based
tracking
Video based
tracking
Sensor based
tracking
Hybrid tracking

27. Key Challenge for the Sensor Examples
Wearability Flex and stretch; thin; low-weight; seamlessly integrated
Customization Adapting to differences in size, capabilities, needs of users
Robustness Laundry machine proof
Autonomy Ultra-low energy consumption of electronics and communication
Data reliability No movement artefacts, no interferences
Usability Self-explanatory usage; learning algorithms
Data Integration Combining data from different sources / sensors
Relevance Algorithms that yield the right info at the right moment
TNO's 'Sport and Media' Technology - CONFIDENTIAL

28. >40% stretch, up to 10,000 stretch cycles
<15% stretch, up to 100,000 stretch cycles
TNO's 'Sport and Media' Technology - CONFIDENTIAL

29. Washable >25 cycles
including tumble dryer
TNO's 'Sport and Media' Technology - CONFIDENTIAL

30. Nice ! But……………:
TNO's 'Sport and Media' Technology - CONFIDENTIAL
WHAT CAN WE OFFER YOU NOW!

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35. Join us also to support
your next Innovation in
Media
TNO's 'Sport and Media' Technology - CONFIDENTIAL