1. GfK trending topics Barbara Schouten
august 2012

2. 2012 Wereldwijde adoptie: toegang tot de digitale wereld via..
Smart- Notebook Smart-TV
Tablet PC
phone
3“ 4“ 5“ 6“ 7“ 8“ 9“ 10“ 11“ 12“ 13“ 14“ 15“ 16“ 17“ 18“ 19“ 20“ … 45“ 46“ 47“ 48“ 49“ 50“ …
+62% +68% +11% +48%
Global 2012 > 1,1 miljard apparaten
met directe internet verbinding (+49%)
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3. 2012 Netherlands adoption access to the digital world with..
Smart- Notebook Smart-TV
Tablet PC
phone
3“ 4“ 5“ 6“ 7“ 8“ 9“ 10“ 11“ 12“ 13“ 14“ 15“ 16“ 17“ 18“ 19“ 20“ … 45“ 46“ 47“ 48“ 49“ 50“ …
+22% +48% +3% +48%
Netherlands 2012: almost 8 million devices
with direct internet connection (+22%)
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4. Consumenten gebruiken steeds meer apparaten om tv- content
te bekijken
Watches sometimes
Juni 2012 (wk 23)
• On laptop/netbook
28%
• On PC (desktop) 24%
• On the Tablet 9%
• On the Smartphone 7%
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5. Aantal Web Connected Devices (IP portals) verdubbelt in 2012
5.000.000
HOME THEATRE BLU-RAY
BLU-RAY PLAYER
AHS
4.000.000 PTV
DVD
3.000.000
2.000.000
PTV
1.000.000
0
2009 2010 2011 2012 2013
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6. In 2013 almost 50% of all Housholds will have an IP-connected TV
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7. Internet gebruik & tijdsduur op TV nog beperkt!
98%
96%
50%
95%
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8. Shift van Early Adopters naar Early Majority
Socio demografisch profiel van gebruiker internet tv (versus de gem. Nederlandse bevolking):
voornamelijk tussen de 25-34 jaar en hoog opgeleid.
Profile users internet on TV
male
60%
high eductad female
40%
20%
medium educated 13-24
0%
low educated 25-34
Netherlands
50 + 35-49 watches internet Watches internet on
on flat screen TV flat screen tv= 222
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9. Aanbod:
Top 5; Wat we het liefst doen op een internet TV…
1) Video On Demand (betaald)
2) Video On Demand (gratis)
3) Downloaden van films/tv (betaald)
4) Zelfgemaakte content bekijken
(youtube,facebook)
5) Nieuws bekijken
Selection: uses internet on this
device = 222
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10. VOOR MEER INFORMATIE KUNT U CONTACT
OPNEMEN MET:
Barbara Schouten
Manager Benelux
 Barbara.Schouten@gfk.com
+31 20 713 30 39
+31 6 10 00 27 66
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